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Price Policies, Over-Supply and Demand Bubbles

Author

Listed:
  • Giuseppe Cappiello

    () (University of Bologna)

Abstract

In the current conditions of over-supply, firms are paying high attention to pricing decisions in order to defend their competitive positioning. Modern pricing strategies are able to take into account changed market conditions or, in other words, demand characterised by strong volatility and non loyal behaviour flanking known loyalty mechanisms. Moreover, suppliers are also looking for innovative formulas to determine the exchange relationship with the customer and price is increasingly seen as a 'catalyser' of continuously changing offers in relation to market conditions (demand bubble).

Suggested Citation

  • Giuseppe Cappiello, 2005. "Price Policies, Over-Supply and Demand Bubbles," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Over-Su.
  • Handle: RePEc:sym:journl:79:y:2005:i:2
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl79.pdf
    File Function: First version, 2005
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    References listed on IDEAS

    as
    1. Rook, Dennis W, 1987. " The Buying Impulse," Journal of Consumer Research, Oxford University Press, vol. 14(2), pages 189-199, September.
    2. Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    Full references (including those not matched with items on IDEAS)

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