The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort
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DOI: 10.1007/s11747-021-00831-w
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- Russell W. Belk & Gopal Das & Shailendra Pratap Jain, 2023. "The ubiquity of scarcity," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1191-1196, November.
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Keywords
Aesthetics; Scarcity; Acquisition effort; Anticipated ownership pride; Instantaneous desire; Motivation;All these keywords.
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