How looking forward over the short period to-go affects consumer enjoyment: Role of temporal scarcity in access-based services
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DOI: 10.1016/j.jretconser.2021.102521
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- Gong, Xiushuang & Zhang, Honghong, 2023. "You are being watched! Using anthropomorphism to curb customer misbehavior in access-based consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
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Keywords
Access-based services; Savoring; Framing; Temporal scarcity; Consumer enjoyment; Product benefits;All these keywords.
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