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The ubiquity of scarcity

Author

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  • Russell W. Belk

    (York University)

  • Gopal Das

    (Indian Institute of Management Bangalore)

  • Shailendra Pratap Jain

    (University of Washington)

Abstract

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Suggested Citation

  • Russell W. Belk & Gopal Das & Shailendra Pratap Jain, 2023. "The ubiquity of scarcity," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1191-1196, November.
    • Handle: RePEc:spr:joamsc:v:51:y:2023:i:6:d:10.1007_s11747-023-00984-w
    DOI: 10.1007/s11747-023-00984-w
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    References listed on IDEAS

    as
    1. Rebecca W. Hamilton & A. R. Shaheen Hosany, 2023. "On the strategic use of product scarcity in marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1203-1213, November.
    2. Caroline Roux & Kelly Goldsmith & Christopher Cannon, 2023. "On the role of scarcity in marketing: Identifying research opportunities across the 5Ps," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1197-1202, November.
    3. Gopal Das & Shailendra Pratap Jain & Durairaj Maheswaran & Rebecca J. Slotegraaf & Raji Srinivasan, 2021. "Pandemics and marketing: insights, impacts, and research opportunities," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 835-854, September.
    4. Daghagh Yazd, Sahar & Wheeler, Sarah Ann & Zuo, Alec, 2020. "Understanding the impacts of water scarcity and socio-economic demographics on farmer mental health in the Murray-Darling Basin," Ecological Economics, Elsevier, vol. 169(C).
    5. Sundararajan, Arun, 2016. "The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262034573, December.
    6. A. R. Shaheen Hosany & Rebecca W. Hamilton, 2023. "Family responses to resource scarcity," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1351-1381, November.
    7. Markus Giesler, 2006. "Consumer Gift Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(2), pages 283-290, August.
    8. Gülen Sarial‑Abi & Aulona Ulqinaku & Giampaolo Viglia & Gopal Das, 2023. "The effect of financial scarcity on discretionary spending, borrowing, and investing," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1214-1243, November.
    9. Martin Reimann & Shailendra Pratap Jain, 2021. "Maladaptive Consumption: Definition, Theoretical Framework, and Research Propositions," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(3), pages 307-314.
    10. Kelly Goldsmith & Vladas Griskevicius & Rebecca Hamilton, 2020. "Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?," Journal of the Association for Consumer Research, University of Chicago Press, vol. 5(4), pages 358-364.
    11. Masakazu Ishihara & Minjung Kwon & Makoto Mizuno, 2023. "An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1327-1350, November.
    12. Sylvia Seo Eun Chang & Shailendra Pratap Jain & Martin Reimann, 2021. "The Role of Standards and Discrepancy Perfectionism in Maladaptive Consumption," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(3), pages 402-413.
    13. Freeman Wu & Martin Reimann & Gratiana Pol & C. Whan Park, 2023. "The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1245-1265, November.
    14. Malika Malika & Durairaj Maheswaran, 2023. "Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1266-1283, November.
    15. Gülen Sarial-Abi & Aulona Ulqinaku & Giampaolo Viglia & Gopal Das, 2023. "Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1244-1244, November.
    16. Oanh Dinh Yen Nguyen & Tania Bucic & Liem Viet Ngo & Harmen Oppewal, 2023. "Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1305-1326, November.
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