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On the role of scarcity in marketing: Identifying research opportunities across the 5Ps

Author

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  • Caroline Roux

    (John Molson School of Business, Concordia University)

  • Kelly Goldsmith

    (Vanderbilt University)

  • Christopher Cannon

    (Shidler College of Business, University of Hawai’i at Mānoa)

Abstract

No abstract is available for this item.

Suggested Citation

  • Caroline Roux & Kelly Goldsmith & Christopher Cannon, 2023. "On the role of scarcity in marketing: Identifying research opportunities across the 5Ps," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1197-1202, November.
    • Handle: RePEc:spr:joamsc:v:51:y:2023:i:6:d:10.1007_s11747-023-00956-0
    DOI: 10.1007/s11747-023-00956-0
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    References listed on IDEAS

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    1. Rebecca Hamilton & Debora Thompson & Sterling Bone & Lan Nguyen Chaplin & Vladas Griskevicius & Kelly Goldsmith & Ronald Hill & Deborah Roedder John & Chiraag Mittal & Thomas O’Guinn & Paul Piff & Car, 2019. "The effects of scarcity on consumer decision journeys," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 532-550, May.
    2. Gopal Das & Shailendra Pratap Jain & Durairaj Maheswaran & Rebecca J. Slotegraaf & Raji Srinivasan, 2021. "Pandemics and marketing: insights, impacts, and research opportunities," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 835-854, September.
    3. Kristina Shampanier & Nina Mazar & Dan Ariely, 2007. "Zero as a Special Price: The True Value of Free Products," Marketing Science, INFORMS, vol. 26(6), pages 742-757, 11-12.
    4. Alice Lee-Yoon & Grant E. Donnelly & Ashley V. Whillans, 2020. "Overcoming Resource Scarcity: Consumers’ Response to Gifts Intending to Save Time and Money," Journal of the Association for Consumer Research, University of Chicago Press, vol. 5(4), pages 391-403.
    5. Laura M. Giurge & Ashley V. Whillans & Colin West, 2020. "Why time poverty matters for individuals, organisations and nations," Nature Human Behaviour, Nature, vol. 4(10), pages 993-1003, October.
    6. Kelly Goldsmith & Caroline Roux & Anne V. Wilson, 2020. "Can Thoughts of Having Less Ever Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption," Journal of the Association for Consumer Research, University of Chicago Press, vol. 5(1), pages 70-82.
    7. Ozgun Atasoy & Carey K Morewedge & Vicki MorwitzEditor & Kristin DiehlAssociate Editor, 2018. "Digital Goods Are Valued Less Than Physical Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1343-1357.
    8. Quentin André & Ziv Carmon & Klaus Wertenbroch & Alia Crum & Douglas Frank & William Goldstein & Joel Huber & Leaf Boven & Bernd Weber & Haiyang Yang, 2018. "Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 28-37, March.
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    Cited by:

    1. Cássia Rita Pereira Veiga & Yngrid Larissa Costa Santana & Wanessa Debôrtoli Miranda & Claudimar Pereira Veiga, 2025. "Private health insurance acquisition: a global perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 30(1), pages 1-20, March.
    2. Russell W. Belk & Gopal Das & Shailendra Pratap Jain, 2023. "The ubiquity of scarcity," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1191-1196, November.

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