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Family responses to resource scarcity

Author

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  • A. R. Shaheen Hosany

    (Royal Holloway, University of London)

  • Rebecca W. Hamilton

    (Georgetown University)

Abstract

Resource scarcity, manifested through limited time, money or space, is a prevalent aspect of family life. Drawing on depth interviews with 30 families from diverse demographic backgrounds, this study develops a framework to demonstrate how families respond to resource scarcity. Our research examines how multi-dimensional, concurrent and/or consecutive life events, such as job changes, house moves, or childbirth, create a mismatch between available and required resources to trigger situational resource scarcity. We identify different patterns of adjustments in consumption and resource investment over time, based on families’ chronic resources and reliance on support networks. Notably, the greater flexibility afforded by multiple family members is constrained by collective goals, domains of control, tensions and negotiations.

Suggested Citation

  • A. R. Shaheen Hosany & Rebecca W. Hamilton, 2023. "Family responses to resource scarcity," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1351-1381, November.
    • Handle: RePEc:spr:joamsc:v:51:y:2023:i:6:d:10.1007_s11747-022-00882-7
    DOI: 10.1007/s11747-022-00882-7
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