IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v44y2017i4p939-948..html
   My bibliography  Save this article

Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews

Author

Listed:
  • Zeynep Arsel
  • Darren DahlEditor
  • Eileen FischerEditor
  • Gita JoharEditor
  • Vicki MorwitzEditor

Abstract

Interviews have been a key primary data source for research published in the Journal of Consumer Research. This tutorial aims to walk readers through the design and execution of interview-based empirical research on consumers and consumption.

Suggested Citation

  • Zeynep Arsel & Darren DahlEditor & Eileen FischerEditor & Gita JoharEditor & Vicki MorwitzEditor, 2017. "Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 939-948.
    • Handle: RePEc:oup:jconrs:v:44:y:2017:i:4:p:939-948.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1093/jcr/ucx096
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Spiggle, Susan, 1994. "Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 491-503, December.
    2. Simona Botti & Kristina Orfali & Sheena S. Iyengar, 2009. "Tragic Choices: Autonomy and Emotional Responses to Medical Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(3), pages 337-352.
    3. Niklas Woermann & Joonas Rokka, 2015. "Timeflow: How Consumption Practices Shape Consumers' Temporal Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(6), pages 1486-1508.
    4. Wallendorf, Melanie & Brucks, Merrie, 1993. "Introspection in Consumer Research: Implementation and Implications," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 339-359, December.
    5. Zeynep Arsel & Jonathan Bean, 2013. "Taste Regimes and Market-Mediated Practice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(5), pages 899-917.
    6. Thompson, Craig J & Pollio, Howard R & Locander, William B, 1994. "The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 432-452, December.
    7. Amber M. Epp & Linda L. Price, 2010. "The Storied Life of Singularized Objects: Forces of Agency and Network Transformation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 820-837, February.
    8. Tuba Üstüner & Douglas B. Holt, 2010. "Toward a Theory of Status Consumption in Less Industrialized Countries," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(1), pages 37-56, June.
    9. Thompson, Craig J & Locander, William B & Pollio, Howard R, 1989. "Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 133-146, September.
    10. Amber M. Epp & Sunaina R. Velagaleti, 2014. "Outsourcing Parenthood? How Families Manage Care Assemblages Using Paid Commercial Services," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(4), pages 911-935.
    11. Eric Martineau & Zeynep Arsel, 2017. "Managing Communities of Co-creation around Consumer Engagement Styles," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(2), pages 179-195.
    12. Amber M. Epp & Linda L. Price, 2008. "Family Identity: A Framework of Identity Interplay in Consumption Practices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(1), pages 50-70, February.
    13. Michelle F. Weinberger, 2015. "Dominant Consumption Rituals and Intragroup Boundary Work: How Non-Celebrants Manage Conflicting Relational and Identity Goals," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(3), pages 378-400.
    14. Özlem Sandikci & Güliz Ger, 2010. "Veiling in Style: How Does a Stigmatized Practice Become Fashionable?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(1), pages 15-36, June.
    15. Amber M. Epp & Sunaina R. Velagaleti, 2014. "Outsourcing Parenthood? How Families Manage Care Assemblages Using Paid Commercial Services," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(4), pages 911-935.
    16. Holt, Douglas B, 1998. "Does Cultural Capital Structure American Consumption?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 1-25, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:oup:jecgeo:v:50:y:2023:i:2:p:282-302. is not listed on IDEAS
    2. Thomas, Tandy Chalmers & Epp, Amber M. & Price, Linda L., 2020. "Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices," Journal of Retailing, Elsevier, vol. 96(1), pages 9-24.
    3. Alexander P. Henkel & Johannes Boegershausen & Robert Ciuchita & Gaby Odekerken-Schröder, 2017. "Storm after the Quiet: How Marketplace Interactions Shape Consumer Resources in Collective Goal Pursuits," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(1), pages 26-47.
    4. Edirisingha, Prabash & Aitken, Robert & Ferguson, Shelagh, 2022. "Setting up home: The role of domestic materiality in extended family identity formation," Journal of Business Research, Elsevier, vol. 147(C), pages 1-15.
    5. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    6. Ateeq A. Rauf & Ajnesh Prasad, 2020. "Temporal Spaces of Egalitarianism: The Ethical Negation of Economic Inequality in an Ephemeral Religious Organization," Journal of Business Ethics, Springer, vol. 162(3), pages 699-718, March.
    7. Lydia Ottlewski, 2021. "Building and Strengthening Community at the Margins of Society through Social Enterprise," Sustainability, MDPI, vol. 13(21), pages 1-15, October.
    8. Rojas Gaviria, Pilar, 2016. "Oneself for another: The construction of intimacy in a world of strangers," Journal of Business Research, Elsevier, vol. 69(1), pages 83-93.
    9. Banister, Emma & Roper, Stuart & Potavanich, Tisiruk, 2020. "Consumers’ practices of everyday luxury," Journal of Business Research, Elsevier, vol. 116(C), pages 458-466.
    10. Donna L Hoffman & Thomas P Novak & Eileen FischerEditor & Robert KozinetsAssociate Editor, 2018. "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1178-1204.
    11. Fanny Reniou & Elisa Monnot, 2023. "Consumer Discipline: A Safeguard to Maintain Sustainable Consumption Patterns," THEMA Working Papers 2023-19, THEMA (THéorie Economique, Modélisation et Applications), Université de Cergy-Pontoise.
    12. Lydia Ottlewski & Joonas Rokka & John Schouten, 2024. "How consumer-initiated platforms shape family and consumption," Post-Print hal-04325754, HAL.
    13. Jonas Holmqvist & Luca Visconti & Christian Grönroos & Blandine Guais & Aurélie Kessous, 2020. "Understanding the value process: Value creation in a luxury service context," Post-Print hal-03511392, HAL.
    14. Mikkel Nøjgaard & Cristiano Smaniotto & Søren Askegaard & Ciprian Cimpan & Dmitry Zhilyaev & Henrik Wenzel, 2020. "How the Dead Storage of Consumer Electronics Creates Consumer Value," Sustainability, MDPI, vol. 12(14), pages 1-16, July.
    15. Mariam Beruchashvili & Risto Moisio, 2013. "Is Planning an Aid or an Obstacle? Examining the Role of Consumers' Lay Theories in Weight Loss," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(3), pages 404-431, November.
    16. Castilhos, Rodrigo B. & Fonseca, Marcelo J., 2016. "Pursuing upward transformation: The construction of a progressing self among dominated consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 6-17.
    17. Khanijou, Ratna & Cappellini, Benedetta & Hosany, Sameer, 2021. "Meal for two: A typology of co-performed practices," Journal of Business Research, Elsevier, vol. 134(C), pages 675-688.
    18. Holmqvist, Jonas & Visconti, Luca M. & Grönroos, Christian & Guais, Blandine & Kessous, Aurélie, 2020. "Understanding the value process: Value creation in a luxury service context," Journal of Business Research, Elsevier, vol. 120(C), pages 114-126.
    19. Cristina Longo & Avi Shankar & Peter Nuttall, 2019. "“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis," Journal of Business Ethics, Springer, vol. 154(3), pages 759-779, February.
    20. Melissa Archpru Akaka & Hope Jensen Schau & Stephen L Vargo, 2022. "Practice Diffusion [Value Creation in Consumption Journeys: Recursive Reflexivity and Practice Continuity]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 48(6), pages 939-969.
    21. Ximena Garcia-Rada & Mary Steffel & Elanor F Williams & Michael I Norton, 2022. "Consumers Value Effort over Ease When Caring for Close Others [Inclusion of Other in the Self Scale and the Structure of Interpersonal Closeness]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 48(6), pages 970-990.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:44:y:2017:i:4:p:939-948.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.