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Is Planning an Aid or an Obstacle? Examining the Role of Consumers' Lay Theories in Weight Loss

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  • MARIAM BERUCHASHVILI
  • RISTO MOISIO

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  • Mariam Beruchashvili & Risto Moisio, 2013. "Is Planning an Aid or an Obstacle? Examining the Role of Consumers' Lay Theories in Weight Loss," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(3), pages 404-431, November.
    • Handle: RePEc:bla:jconsa:v:47:y:2013:i:3:p:404-431
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    References listed on IDEAS

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