Understanding the value process: Value creation in a luxury service context
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DOI: 10.1016/j.jbusres.2020.07.002
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- Boukis, Achilleas & Christodoulides, George & Semaan, Rania W. & Stathopoulou, Anastasia, 2024. "What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing," Journal of Business Research, Elsevier, vol. 177(C).
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- Chapman, Alexis & Dilmperi, Athina, 2022. "Luxury brand value co-creation with online brand communities in the service encounter," Journal of Business Research, Elsevier, vol. 144(C), pages 902-921.
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Keywords
Services; Service logic; Value process; Escapism; Luxury; Value cocreation;All these keywords.
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