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Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations

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  • Cristini, Hélène
  • Kauppinen-Räisänen, Hannele
  • Barthod-Prothade, Mireille
  • Woodside, Arch

Abstract

This study focuses on luxury, an intrinsic part of civilized society that historically reveals insights regarding the societal norms and mores. The perception of luxury is in a continuing state of flux due to the changing of many aspects of the economic market. This study takes a critical view on the transformations of luxury through the ages, examining the perception of luxury through historical, philosophical, and anthropological lenses. While the current views frequently equate luxury with the desire for the superfluous, driven by luxury brands and endorsed by celebrities, luxury has not always had that role in society. The study here contributes to the body of knowledge by providing a frame for understanding the transformation of luxury from being-to-having and owning, and to consumers' search for meaningfulness again via shifting from having-to-being and from owning-to-experiencing.

Suggested Citation

  • Cristini, Hélène & Kauppinen-Räisänen, Hannele & Barthod-Prothade, Mireille & Woodside, Arch, 2017. "Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations," Journal of Business Research, Elsevier, vol. 70(C), pages 101-107.
  • Handle: RePEc:eee:jbrese:v:70:y:2017:i:c:p:101-107
    DOI: 10.1016/j.jbusres.2016.07.001
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    5. Kauppinen-Räisänen, Hannele & Björk, Peter & Lönnström, Alexandra & Jauffret, Marie-Nathalie, 2018. "How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper," Journal of Business Research, Elsevier, vol. 84(C), pages 72-81.
    6. Banister, Emma & Roper, Stuart & Potavanich, Tisiruk, 2020. "Consumers’ practices of everyday luxury," Journal of Business Research, Elsevier, vol. 116(C), pages 458-466.
    7. Holmqvist, Jonas & Visconti, Luca M. & Grönroos, Christian & Guais, Blandine & Kessous, Aurélie, 2020. "Understanding the value process: Value creation in a luxury service context," Journal of Business Research, Elsevier, vol. 120(C), pages 114-126.
    8. von Wallpach, Sylvia & Hemetsberger, Andrea & Thomsen, Thyra Uth & Belk, Russel W., 2020. "Moments of luxury – A qualitative account of the experiential essence of luxury," Journal of Business Research, Elsevier, vol. 116(C), pages 491-502.
    9. Nobre, Helena & Simões, Cláudia, 2019. "NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships," Journal of Business Research, Elsevier, vol. 102(C), pages 328-338.
    10. Kauppinen-Räisänen, Hannele & Mühlbacher, Hans & Taishoff, Marika, 2020. "Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
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