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Art as a means to recreate luxury brands' rarity and value

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  • Chailan, Claude

Abstract

The present study analyses the different binding modes that link art and luxury brands in an attempt to determine the links between the two, in particular the role of art in the creation of luxury uniqueness.

Suggested Citation

  • Chailan, Claude, 2018. "Art as a means to recreate luxury brands' rarity and value," Journal of Business Research, Elsevier, vol. 85(C), pages 414-423.
    • Handle: RePEc:eee:jbrese:v:85:y:2018:i:c:p:414-423
    DOI: 10.1016/j.jbusres.2017.10.019
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    References listed on IDEAS

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    Cited by:

    1. Banister, Emma & Roper, Stuart & Potavanich, Tisiruk, 2020. "Consumers’ practices of everyday luxury," Journal of Business Research, Elsevier, vol. 116(C), pages 458-466.
    2. Sandra Krim, 2022. "Conceptualizing the media of artification: a contribution to the theory of artification of luxury brands," Post-Print hal-03675162, HAL.
    3. Delphine Dion, 2021. "Managing creatively-inspired brands: a commentary and research direction," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 471-473, December.
    4. Roggeveen, Anne L. & Grewal, Dhruv & Karsberg, John & Noble, Stephanie M. & Nordfält, Jens & Patrick, Vanessa M. & Schweiger, Elisa & Soysal, Gonca & Dillard, Annemarie & Cooper, Nora & Olson, Richard, 2021. "Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies," Journal of Retailing, Elsevier, vol. 97(1), pages 81-98.
    5. Li, Fajin & Cheng-Xi Aw, Eugene & Wei-Han Tan, Garry & Cham, Tat-Huei & Ooi, Keng-Boon, 2022. "The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).

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    Keywords

    Brand; Art; Luxury; Rarity; Brand value;
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