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Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?

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  • Kelly Goldsmith
  • Vladas Griskevicius
  • Rebecca Hamilton

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Suggested Citation

  • Kelly Goldsmith & Vladas Griskevicius & Rebecca Hamilton, 2020. "Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?," Journal of the Association for Consumer Research, University of Chicago Press, vol. 5(4), pages 358-364.
    • Handle: RePEc:ucp:jacres:doi:10.1086/710531
    DOI: 10.1086/710531
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    Citations

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    Cited by:

    1. Rebecca W. Hamilton & A. R. Shaheen Hosany, 2023. "On the strategic use of product scarcity in marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1203-1213, November.
    2. A. R. Shaheen Hosany & Rebecca W. Hamilton, 2023. "Family responses to resource scarcity," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1351-1381, November.
    3. Kumari, Rashmi & Tatavarthy, Aruna Divya & Sahay, Arvind, 2022. "Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    4. Gülen Sarial‑Abi & Aulona Ulqinaku & Giampaolo Viglia & Gopal Das, 2023. "The effect of financial scarcity on discretionary spending, borrowing, and investing," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1214-1243, November.
    5. Rudsari, Saba & Fuqua, Donovan & Pimentel, Victor & Brewer, Barry, 2023. "Resilience and Recovery: Understanding the Underlying Drivers of Long-term Instability in Food Supply Chains," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(2), July.
    6. Guthrie, Cameron & Fosso-Wamba, Samuel & Arnaud, Jean Brice, 2021. "Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    7. WeiChung Huang & LiChung Jen, 2020. "Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    8. Arie Sherman & Hila Axelrad & Guy Barokas, 2024. "On subjective well‐being and excess strategy to cope with financial‐scarcity problem," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 2535-2547, June.
    9. Russell W. Belk & Gopal Das & Shailendra Pratap Jain, 2023. "The ubiquity of scarcity," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1191-1196, November.
    10. R. Bret Leary & Rhiannon MacDonnell Mesler & Bonnie Simpson & Matthew D. Meng & William Montford, 2022. "Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1046-1061, September.
    11. Lilavati Krishnan, 2022. "The Scarcity–Prosociality Link: Ambiguous, Yet Thought-provoking," Psychology and Developing Societies, , vol. 34(1), pages 79-103, March.
    12. O'Dell, Dallas & Contu, Davide & Shreedhar, Ganga, 2025. "Public support for degrowth policies and sufficiency behaviours in the United States: A discrete choice experiment," Ecological Economics, Elsevier, vol. 228(C).
    13. O'Dell, Dallas & Contu, Davide & Shreedhar, Ganga, 2025. "Public support for degrowth policies and sufficiency behaviours in the United States: a discrete choice experiment," LSE Research Online Documents on Economics 126084, London School of Economics and Political Science, LSE Library.
    14. Haowen Xiao & Jiayi Guo & Junyi Fang & Ting Xiao & Guocheng Li, 2023. "Impact of resource scarcity on general categorization tendency: The moderating role of perceived mutability," PLOS ONE, Public Library of Science, vol. 18(8), pages 1-13, August.

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