Family decision-making in an emerging market: Tensions with tradition
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References listed on IDEAS
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- Schill, Marie & Godefroit-Winkel, Delphine & Hogg, Margaret K., 2020. "Young children’s consumer agency: The case of French children and recycling," Journal of Business Research, Elsevier, vol. 110(C), pages 292-305.
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KeywordsFamily decision-making; Emerging market; Parental influence; Extended family; Traditions; Vietnam;
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