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Family and Store Choice - A Conceptual Framework

Author

Listed:
  • Tripathi Sanjeev
  • Sinha, Piyush Kumar
  • Sinha, Piyush Kumar

Abstract

Retail Store choice has traditionally been studied from the perspective of an individual. The retail offering is however consumed more by the family than by an individual. This study questions the study of store choice by an individual and argues that the family is the relevant unit of analysis. The study draws on the extensive literature available on store choice and also on the family decision making for products and services. It identifies the key factors from the literature, which might be affecting the store choice of a family. On the basis of these factors, it proposes a conceptual framework for studying the retail store choice as a family decision.

Suggested Citation

  • Tripathi Sanjeev & Sinha, Piyush Kumar & Sinha, Piyush Kumar, 2006. "Family and Store Choice - A Conceptual Framework," IIMA Working Papers WP2006-11-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:wp01991
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    References listed on IDEAS

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