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The Role of Standards and Discrepancy Perfectionism in Maladaptive Consumption

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  • Sylvia Seo Eun Chang
  • Shailendra Pratap Jain
  • Martin Reimann

Abstract

Perfectionism has been conceptualized as a multidimensional construct, and two of its key dimensions entail striving for high performance standards and focusing on the discrepancy between one’s standards and actual performance. Our investigation examines the role of these two dimensions in maladaptive consumption. Results across six studies investigating both trait and state perfectionism across various maladaptive domains support our account that discrepancy-based perfectionism is associated with higher levels of maladaptive consumption than standards-based perfectionism. Additionally, results indicate that feelings of shame and guilt explain these differential effects, with discrepancy perfectionism associated with higher levels of shame and standards perfectionism associated with higher levels of guilt.

Suggested Citation

  • Sylvia Seo Eun Chang & Shailendra Pratap Jain & Martin Reimann, 2021. "The Role of Standards and Discrepancy Perfectionism in Maladaptive Consumption," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(3), pages 402-413.
    • Handle: RePEc:ucp:jacres:doi:10.1086/714384
    DOI: 10.1086/714384
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    Cited by:

    1. Katina Kulow & Thomas Kramer & Kara Bentley, 2021. "Lady Luck: Anthropomorphized Luck Creates Perceptions of Risk-Sharing and Drives Pursuit of Risky Alternatives," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(3), pages 383-393.

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