Ouverture de 'Over-Supply and Global Markets - 1'
Since the start of the third Millennium, manufacturing globalisation (with the delocalisation of manufacturing activities from socially advanced countries to new areas), the opening of new consumer and import-export markets, and finally the digitalisation of communication, have combined to push many markets into a state of over-supply. In a state of over-supply, global corporate management is defined by the supremacy of intangible assets on one hand and by the crucial importance of a dynamic and complex competition space on the other (market-space management).
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- Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
- Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
- Silvio M. Brondoni, 2003. "Ouverture de 'Corporate Responsibility & Market-Space Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
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