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Corporate Responsibility and Hypercompetition. The IKEA Case


  • Elisa Arrigo

    () (University of Milan-Bicocca)


The rapid changes caused by growing complexity, accelerating technological innovation and globalisation, have driven companies to play a precise economic social role. Hypercompetition implies a substantial change in a company's strategic objectives: every advantage gained over the rivals is rapidly imitated and surpassed. Hypercompetition needs from the company the ability to control simultaneously: costs and quality; timing and know-how; strengths and weaknesses; financial resources. Following the expansion of its target market which has become global, a company often adopts a network structure. The network requires the activation of relations with local interlocutors and presupposes a coordinated system of values inside the organisation.

Suggested Citation

  • Elisa Arrigo, 2005. "Corporate Responsibility and Hypercompetition. The IKEA Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Over-Su.
  • Handle: RePEc:sym:journl:77:y:2005:i:2

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    References listed on IDEAS

    1. Daniela Salvioni, 2002. "Transparency Culture and Financial Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Corpora.
    2. Silvio M. Brondoni, 2003. "Network Culture, Performance & Corporate Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
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