IDEAS home Printed from https://ideas.repec.org/a/sym/journl/16y2002i1.html
   My bibliography  Save this article

Ouverture de 'Market-Space Management'

Author

Listed:
  • Silvio M. Brondoni

    () (University of Milano-Bicocca)

Abstract

In global markets, corporations compete according to the new rules of market-space competition, that is within competition boundaries in which space is not a known, stable element in the decision-making process. It is, instead, a competitive factor, shaped and modified by the actions and the reactions of corporations and governments Global networks operating in enlarged competition spaces (thus exploiting the value of intangible assets such as brand equity, information systems and corporate culture) have market information at their disposal which is often sufficiently extensive and sophisticated to put them in a position to compete with governments in establishing the guidelines for local development. The over-supply condition that characterizes the richest markets today pushes companies into a neo-liberalism spiral. Over-supply conditions, moreover, often induce short-term results to be given too much importance, with a focus on the resources invested and the elimination of costs related to local social development

Suggested Citation

  • Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
  • Handle: RePEc:sym:journl:16:y:2002:i:1
    as

    Download full text from publisher

    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl16.pdf
    File Function: First version, 2002
    Download Restriction: no

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
    2. Sabina Riboldazzi, 2005. "Global Retailers and Competitive Customer Value," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Over-Su.
    3. Luca Bisio, 2004. "Global Market and Public Governance in Europe," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Public .
    4. Silvio M. Brondoni, 2006. "Corporate Gommunication and Global Markets," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Communi.
    5. Antonella Zucchella & Antonio Majocchi, 2008. "Global Entrepreneurship and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    6. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    7. Luca Bisio, 2003. "Corporate Responsibility and Corporate Governance in Europe," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sym:journl:16:y:2002:i:1. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Niccolo Gordini). General contact details of provider: http://www.unimib.it/symphonya .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.