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Global Entrepreneurship and Market-Driven Management

Author

Listed:
  • Antonella Zucchella

    (University of Pavia)

  • Antonio Majocchi

    (University of Pavia)

Abstract

Global entrepreneurship defines the orientation of the firms in the direction of growing interdependence and integration. On the contrary international entrepreneurship is just a combination of innovative, proactive, and risk seeking behaviour that crosses national borders and is intended to create value in organizations. In global markets, the strategic leverage of the firms moves from goods to knowledge. Information systems and inter-firm collaboration become fundamental ways to access to knowledge and to exploit its potential. Market-driven organizations possess superior capabilities in anticipating and exploiting trends and market changes as well as competitors' moves. Firms, in order to be successful, must combine market-driven management with an entrepreneurial attitude.

Suggested Citation

  • Antonella Zucchella & Antonio Majocchi, 2008. "Global Entrepreneurship and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    • Handle: RePEc:sym:journl:123:y:2008:i:2
    as

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    File URL: https://symphonya.unicusano.it/article/view/2008.2.04majocchi.zucchella
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    References listed on IDEAS

    as
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    2. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
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    4. McDougall, Patricia Phillips & Oviatt, Benjamin M., 1996. "New venture internationalization, strategic change, and performance: A follow-up study," Journal of Business Venturing, Elsevier, vol. 11(1), pages 23-40, January.
    5. Julian Birkinshaw, 1997. "Entrepreneurship In Multinational Corporations: The Characteristics Of Subsidiary Initiatives," Strategic Management Journal, Wiley Blackwell, vol. 18(3), pages 207-229, March.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    2. Flavio Gnecchi, 2009. "Market-Driven Management, Market Space and Value Proposition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    3. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manifacturers," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    4. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.

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