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Demand Bubble Management

  • Margherita Corniani

    ()

    (University of Milano-Bicocca)

Demand Bubble is a temporary client aggregation that is caused by the innovative supply configuration issued by a company. To create demand bubbles companies must have a deep knowledge of their market and their competitors, being able to act and react 'before and better than competitors'. In instable global markets, demand bubbles are the advanced reply to segmentation limits and a mean to accentuate competitive dynamics

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl23.pdf
File Function: First version, 2002
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Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2002)
Issue (Month): 1 Market-Space Management ()
Pages:

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Handle: RePEc:sym:journl:23:y:2002:i:1
Contact details of provider: Web page: http://www.unimib.it/symphonya

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  1. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
  2. Pras, Bernard & Evrard, Yves & Roux, Elyette, 2003. "Market : ├ętudes et recherches en marketing," Economics Papers from University Paris Dauphine 123456789/654, Paris Dauphine University.
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