Demand Bubble Management
Demand Bubble is a temporary client aggregation that is caused by the innovative supply configuration issued by a company. To create demand bubbles companies must have a deep knowledge of their market and their competitors, being able to act and react 'before and better than competitors'. In instable global markets, demand bubbles are the advanced reply to segmentation limits and a mean to accentuate competitive dynamics
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- Pras, Bernard & Evrard, Yves & Roux, Elyette, 2003. "Market : études et recherches en marketing," Economics Papers from University Paris Dauphine 123456789/654, Paris Dauphine University.
- Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
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