Ouverture de 'Innovation Management in Global Markets - 1'

Since the 80s, given the markets globalisation springing up (product globalisation), the 'core activity' of R&D was focused on corporate internal structures. In the 90s and 2000s the new globalisation phase (firm globalisation), the R&D has faced a remarkable transformation. In fact the R&D was no longer centralized in the headquarters, but localized according to the network logic, with a competitive advantage optimization in reference to specific local companies. Finally, since the early 2000s, a third globalisation phase (finance globalisation), has determined a new and important shift in research and development activities. The globalisation of markets pushed the firms to face not only increasing competitive dynamics but also to handle and to manage the limits deriving from the global economies of scale, recessive markets and, frequently, from the over-supply condition. In the nowadays globalisation phase (competitive globalisation), characterized by a widespread recession, and by many over-supplied markets, the R&D structures assume a new key-role for the firms development and represent a continuous stimulus for the competitive dynamics.