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The effects of value on the perception of corporate social responsibility implementation: A study of Chinese youth

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  • Lei Wang
  • Heikki Juslin

Abstract

This study tries to determine the effects of personal values on individual perceptions of CSR issues. We investigated 980 Chinese young people, finding that: (1) Chinese youth display a mixed value structure of traditional and emerging western values, stronger self‐transcendent values than self‐enhancement values, and stronger openness values than conservation values. (2) Chinese youth have negative perceptions of corporate social responsibility (CSR) performance of corporations in China, especially on the environmental dimension. (3) Personal values have a significant effect on perception of Chinese youth of CSR, with young Chinese who value self‐transcendence or openness more having more negative perceptions of the CSR performance of Chinese corporations. In contrast, those who value self‐enhancement or conservation more have more positive perceptions. The practical contribution of this study is to suggest that value cultivation is a good way to develop ethical behaviour and responsibility, which in turn affect the development of CSR in China. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

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  • Lei Wang & Heikki Juslin, 2011. "The effects of value on the perception of corporate social responsibility implementation: A study of Chinese youth," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(4), pages 246-262, July.
    • Handle: RePEc:wly:corsem:v:18:y:2011:i:4:p:246-262
    DOI: 10.1002/csr.250
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    17. Santhiya Ramasamy & Karpal S. Dara Singh & Azlan Amran & Mehran Nejati, 2020. "Linking human values to consumer CSR perception: The moderating role of consumer skepticism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1958-1971, July.
    18. Ma. González-Rodríguez & Ma. Díaz-Fernández & Biagio Simonetti, 2013. "Corporative social responsibilities perceptions: an aproximation through Spanish university students’ values," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(4), pages 2379-2398, June.
    19. Zlatko Nedelko & Vojko Potocan, 2021. "Sustainability of Organizations: The Contribution of Personal Values to Democratic Leadership Behavior Focused on the Sustainability of Organizations," Sustainability, MDPI, vol. 13(8), pages 1-20, April.
    20. Mi-Hee Lim & Yeong Seon Kang & Yura Kim, 2017. "Effects of Corporate Social Responsibility Actions on South Korean Adolescents’ Perceptions in the Food Industry," Sustainability, MDPI, vol. 9(2), pages 1-12, February.
    21. Yasir Shahab & Chengang Ye, 2018. "Corporate social responsibility disclosure and corporate governance: empirical insights on neo-institutional framework from China," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 15(2), pages 87-103, May.
    22. Sahar Sepasi & Gadaf Rexhepi & Amir Rahdari, 2021. "The changing prospects of corporate social responsibility in the decade of action: Do personal values matter?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 138-152, January.
    23. González-Rodríguez, M. Rosario & Díaz-Fernández, M. Carmen & Simonetti, Biagio, 2015. "The social, economic and environmental dimensions of corporate social responsibility: The role played by consumers and potential entrepreneurs," International Business Review, Elsevier, vol. 24(5), pages 836-848.
    24. Olaf Weber, 2014. "Environmental, Social and Governance Reporting in China," Business Strategy and the Environment, Wiley Blackwell, vol. 23(5), pages 303-317, July.
    25. Shahab, Yasir & Wang, Peng & Gull, Ammar Ali & Chen, Yugang & Ntim, Collins G., 2023. "Social trust and environmental performance in China: Does state ownership matter?," Economic Modelling, Elsevier, vol. 124(C).

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