IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v26y2019i2p416-423.html
   My bibliography  Save this article

The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers

Author

Listed:
  • Urša Golob
  • Klement Podnar
  • Mateja Kos Koklič
  • Vesna Zabkar

Abstract

The motivations and actions of socially responsible consumers are important for the success of corporate social responsibility (CSR). The issues of responsible consumption or consumer social responsibility (CnSR) nevertheless continues to receive insufficient research attention. To remedy this shortcoming, we built on the value‐belief‐norm theory (VBN) and propose that normative factors induce consumers to enact CnSR in their buying behaviour. Using a survey of 462 consumers, we examined the relationships between values (self‐transcendent and self‐enhancement), an individual's view on the importance of CSR, awareness of negative societal consequences, ascribed responsibility for prosocial behaviour, personal norms, social norms, and CnSR. The findings indicate that CnSR can indeed be comprehensively explained with the variables included in VBN. Moreover, social norms also tend to significantly shape CnSR. The theoretical and practical implications of our results are discussed.

Suggested Citation

  • Urša Golob & Klement Podnar & Mateja Kos Koklič & Vesna Zabkar, 2019. "The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 416-423, March.
    • Handle: RePEc:wly:corsem:v:26:y:2019:i:2:p:416-423
    DOI: 10.1002/csr.1693
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.1693
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.1693?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sudhanshu Gupta & Richa Agrawal, 2018. "Environmentally Responsible Consumption: Construct Definition, Scale Development, and Validation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 523-536, July.
    2. Webster, Frederick E, Jr, 1975. "Determining the Characteristics of the Socially Conscious Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 188-196, December.
    3. Hynes, Niki & Wilson, Juliette, 2016. "I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 349-359.
    4. Sunita Prugsamatz Ofstad & Monika Tobolova & Alim Nayum & Christian A. Klöckner, 2017. "Understanding the Mechanisms behind Changing People’s Recycling Behavior at Work by Applying a Comprehensive Action Determination Model," Sustainability, MDPI, vol. 9(2), pages 1-17, February.
    5. Minton, Ann P. & Rose, Randall L., 1997. "The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study," Journal of Business Research, Elsevier, vol. 40(1), pages 37-48, September.
    6. Vermeir, Iris & Verbeke, Wim, 2008. "Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values," Ecological Economics, Elsevier, vol. 64(3), pages 542-553, January.
    7. Robert Caruana & Andreas Chatzidakis, 2014. "Consumer Social Responsibility (CnSR): Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR”," Journal of Business Ethics, Springer, vol. 121(4), pages 577-592, June.
    8. Michael W. Slimak & Thomas Dietz, 2006. "Personal Values, Beliefs, and Ecological Risk Perception," Risk Analysis, John Wiley & Sons, vol. 26(6), pages 1689-1705, December.
    9. Scott Vitell, 2015. "A Case for Consumer Social Responsibility (CnSR): Including a Selected Review of Consumer Ethics/Social Responsibility Research," Journal of Business Ethics, Springer, vol. 130(4), pages 767-774, September.
    10. Lei Wang & Heikki Juslin, 2011. "The effects of value on the perception of corporate social responsibility implementation: A study of Chinese youth," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(4), pages 246-262, July.
    11. Flavio Boccia & Pasquale Sarnacchiaro, 2018. "The Impact of Corporate Social Responsibility on Consumer Preference: A Structural Equation Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 151-163, March.
    12. Muncy, James A. & Vitell, Scott J., 1992. "Consumer ethics: An investigation of the ethical beliefs of the final consumer," Journal of Business Research, Elsevier, vol. 24(4), pages 297-311, June.
    13. repec:elg:eechap:15612_16 is not listed on IDEAS
    14. Matthew Walker & Haylee Mercado, 2016. "Environmentally Responsible Value Orientations: Perspectives from Public Assembly Facility Managers," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(5), pages 271-282, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Arsalan Najmi & Kanagi Kanapathy & Azmin A. Aziz, 2021. "Exploring consumer participation in environment management: Findings from two‐staged structural equation modelling‐artificial neural network approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 184-195, January.
    2. Büttgen, Marion & Hogreve, Jens & Zechiel, Felix & Bartsch, Silke & Lorz, Tamara & Trischler, Jakob & Westman Trischler, Jessica & Kuusisto, Jari & Svensson, Peter & Keiningham, Timothy & Aksoy, Lerza, 2023. "Sustainability in Service Research," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 7(3), pages 147-173.
    3. Egle Jakunskiene & Egle Kazlauskiene, 2022. "The Evaluation of Business Tools for Encouraging Social Responsibility in Older Consumers," Sustainability, MDPI, vol. 14(5), pages 1-23, March.
    4. Khizar Hayat & Zhu Jianjun & Hashim Zameer & Shahid Iqbal, 2020. "Understanding the influence of corporate social responsibility practices on impulse buying," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1454-1464, May.
    5. Khaled Khalaf Alafi, 2023. "The Impact of ESG on Strategic Success in Jordanian Islamic Banks," International Review of Management and Marketing, Econjournals, vol. 13(1), pages 1-10, January.
    6. Hino, Hayiel, 2023. "More than just empathy: The influence of moral emotions on boycott participation regarding products sourced from politically contentious regions," International Business Review, Elsevier, vol. 32(1).
    7. Ligia Isabel Estrada-Vidal & María del Carmen Olmos-Gómez & Rafael López-Cordero & Francisca Ruiz-Garzón, 2020. "The Differences across Future Teachers Regarding Attitudes on Social Responsibility for Sustainable Development," IJERPH, MDPI, vol. 17(15), pages 1-19, July.
    8. Marcela Rocha Haase Uhlig & Emerson Wagner Mainardes & Valcemiro Nossa, 2020. "Corporate social responsibility and consumer's relationship intention," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 313-324, January.
    9. Maria del García-de los Salmones & Angel Herrero & Patricia Martínez, 2021. "Determinants of Electronic Word-of-Mouth on Social Networking Sites About Negative News on CSR," Journal of Business Ethics, Springer, vol. 171(3), pages 583-597, July.
    10. Haiyang Lu & Keya Zeng & Zhonggen Mao, 2023. "Perceptions of corporate social responsibilities and stakeholder engagement in the context of a disaster: A moderated mediation analysis from the perspective of consumer responses," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(6), pages 2873-2884, November.
    11. Constanza Bianchi & Valentina Reyes & Veronica Devenin, 2020. "Consumer motivations to purchase from benefit corporations (B Corps)," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1445-1453, May.
    12. María Rosario González‐Rodríguez & María Carmen Díaz‐Fernández, 2020. "Customers' corporate social responsibility awareness as antecedent of repeat behaviour intention," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1294-1306, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Michael P. Schlaile & Katharina Klein & Wolfgang Böck, 2018. "From Bounded Morality to Consumer Social Responsibility: A Transdisciplinary Approach to Socially Responsible Consumption and Its Obstacles," Journal of Business Ethics, Springer, vol. 149(3), pages 561-588, May.
    2. Yanping Gong & Jian Li & Julan Xie & Long Zhang & Qiuyin Lou, 2022. "Will “Green” Parents Have “Green” Children? The Relationship Between Parents’ and Early Adolescents’ Green Consumption Values," Journal of Business Ethics, Springer, vol. 179(2), pages 369-385, August.
    3. Juelin Yin & Lixian Qian & Anusorn Singhapakdi, 2018. "Sharing Sustainability: How Values and Ethics Matter in Consumers’ Adoption of Public Bicycle-Sharing Scheme," Journal of Business Ethics, Springer, vol. 149(2), pages 313-332, May.
    4. Erifili Papista & Athanasios Krystallis, 2013. "Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework," Journal of Business Ethics, Springer, vol. 115(1), pages 75-92, June.
    5. William Sun, 2020. "Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 260-278, December.
    6. Murtaza Haider & Randall Shannon & George P. Moschis, 2022. "Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976–2021)," Sustainability, MDPI, vol. 14(7), pages 1-36, March.
    7. Gonçalves, Helena Martins & Lourenço, Tiago Ferreira & Silva, Graça Miranda, 2016. "Green buying behavior and the theory of consumption values: A fuzzy-set approach," Journal of Business Research, Elsevier, vol. 69(4), pages 1484-1491.
    8. Bianca Polenzani & Chiara Riganelli & Andrea Marchini, 2020. "Sustainability Perception of Local Extra Virgin Olive Oil and Consumers’ Attitude: A New Italian Perspective," Sustainability, MDPI, vol. 12(3), pages 1-18, January.
    9. Magdalena Jaciow & Edyta Rudawska & Adam Sagan & Jolanta Tkaczyk & Robert Wolny, 2022. "The Influence of Environmental Awareness on Responsible Energy Consumption—The Case of Households in Poland," Energies, MDPI, vol. 15(15), pages 1-15, July.
    10. Hsiu-Hua Chang, 2017. "Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand Loyalty," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 167-191, August.
    11. Percy Marquina & Vincent Charles, 2021. "A Bayesian resampling approach to estimate the difference in effect sizes in consumer social responses to CSR initiatives versus corporate abilities," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1680-1699, November.
    12. Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
    13. Paolo Antonetti & Stan Maklan, 2014. "Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices," Journal of Business Ethics, Springer, vol. 124(1), pages 117-134, September.
    14. Santhiya Ramasamy & Karpal S. Dara Singh & Azlan Amran & Mehran Nejati, 2020. "Linking human values to consumer CSR perception: The moderating role of consumer skepticism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1958-1971, July.
    15. Zohra Zinoubi Ghali, 2021. "Motives of ethical consumption: a study of ethical products’ consumption in Tunisia," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 12883-12903, September.
    16. Jin-Myong Lee & Hyo-Jung Kim & Jong-Youn Rha, 2017. "Shopping for Society? Consumers’ Value Conflicts in Socially Responsible Consumption Affected by Retail Regulation," Sustainability, MDPI, vol. 9(11), pages 1-15, October.
    17. Sylvia López Davis & Longinos Marín Rives & Salvador Ruiz‐de‐Maya, 2021. "Personal social responsibility: Scale development and validation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 763-775, March.
    18. Dianne Hofenk & Marcel Birgelen & Josée Bloemer & Janjaap Semeijn, 2019. "How and When Retailers’ Sustainability Efforts Translate into Positive Consumer Responses: The Interplay Between Personal and Social Factors," Journal of Business Ethics, Springer, vol. 156(2), pages 473-492, May.
    19. Serena L. Colombo & Salvatore G. Chiarella & Camille Lefrançois & Jacques Fradin & Antonino Raffone & Luca Simione, 2023. "Why Knowing about Climate Change Is Not Enough to Change: A Perspective Paper on the Factors Explaining the Environmental Knowledge-Action Gap," Sustainability, MDPI, vol. 15(20), pages 1-17, October.
    20. Azzurra Annunziata, 2013. "Il contributo dei modelli di consumo responsabili al perseguimento della sostenibilit? del benessere," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2013(1), pages 191-210.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:26:y:2019:i:2:p:416-423. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.