IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v24y2017i5p449-463.html
   My bibliography  Save this article

Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes

Author

Listed:
  • Katarzyna Klimkiewicz
  • Victor Oltra

Abstract

Corporate social responsibility (CSR) has become increasingly important in labor market communication. To express organizational identity, reinforcing commitment to sustainable development and stakeholder engagement, organizations report their CSR activities. The impact of a company's employer branding (EB) strategy depends on how information recipients interpret corporate messages. Therefore, we assume that job seekers may show diverse attitudes toward CSR. The extant literature has hardly explored the interplay between CSR, EB, and job seekers' attitudes, so we identify a relevant research gap to be tackled. The aim of this paper is to examine how millennial job seekers' attitudes toward CSR influence perceived CSR‐based employer attractiveness (EA). We conducted an empirical study in Poland, collecting data from a sample of Millennials – highly sensitive toward CSR issues. Our results generally confirm that individual attitudes toward CSR play a key role in understanding how job seekers perceive CSR signals and eventually impact CSR‐based EA. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Katarzyna Klimkiewicz & Victor Oltra, 2017. "Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 449-463, September.
    • Handle: RePEc:wly:corsem:v:24:y:2017:i:5:p:449-463
    DOI: 10.1002/csr.1419
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.1419
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.1419?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Tiago Melo & Alvaro Garrido‐Morgado, 2012. "Corporate Reputation: A Combination of Social Responsibility and Industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(1), pages 11-31, January.
    2. Theophilos P. Michailides & Michael G. Lipsett, 2013. "Surveying Employee Attitudes on Corporate Social Responsibility at the Frontline Level of an Energy Transportation Company," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(5), pages 296-320, September.
    3. Yuan-Hui Tsai & Sheng-Wuu Joe & Chieh-Peng Lin & Rong-Tsu Wang, 2014. "Modeling Job Pursuit Intention: Moderating Mechanisms of Socio-Environmental Consciousness," Journal of Business Ethics, Springer, vol. 125(2), pages 287-298, December.
    4. Sarah Elena Windolph & Dorli Harms & Stefan Schaltegger, 2014. "Motivations for Corporate Sustainability Management: Contrasting Survey Results and Implementation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(5), pages 272-285, September.
    5. Umit Alniacik & Esra Alniacik & Nurullah Genc, 2011. "How corporate social responsibility information influences stakeholders' intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(4), pages 234-245, July.
    6. Dorothée Baumann-Pauly & Christopher Wickert & Laura Spence & Andreas Scherer, 2013. "Organizing Corporate Social Responsibility in Small and Large Firms: Size Matters," Journal of Business Ethics, Springer, vol. 115(4), pages 693-705, July.
    7. Peter Dobers & Delyse Springett, 2010. "Corporate social responsibility: discourse, narratives and communication," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(2), pages 63-69, March.
    8. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
    9. Tiina Onkila, 2015. "Pride or Embarrassment? Employees’ Emotions and Corporate Social Responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(4), pages 222-236, July.
    10. Wayne O’Donohue & Lindsay Nelson, 2009. "The Role of Ethical Values in an Expanded Psychological Contract," Journal of Business Ethics, Springer, vol. 90(2), pages 251-263, December.
    11. Paul Ziek, 2009. "Making sense of CSR communication," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(3), pages 137-145, May.
    12. Lei Wang & Heikki Juslin, 2011. "The effects of value on the perception of corporate social responsibility implementation: A study of Chinese youth," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(4), pages 246-262, July.
    13. Guillermina Tormo-Carbó & Elies Seguí-Mas & Victor Oltra, 2016. "Accounting Ethics in Unfriendly Environments: The Educational Challenge," Journal of Business Ethics, Springer, vol. 135(1), pages 161-175, April.
    14. Martin Xavier Amaladoss & Hansa Lysander Manohar, 2013. "Communicating Corporate Social Responsibility – A Case of CSR Communication in Emerging Economies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(2), pages 65-80, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mauro Sciarelli & Mario Tani & Giovanni Landi & Lorenzo Turriziani, 2020. "CSR perception and financial performance: Evidences from Italian and UK asset management companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 841-851, March.
    2. Jung, Hyukjin & Bae, Joonheui & Kim, Hanku, 2022. "The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers’ need for self-expression," Journal of Business Research, Elsevier, vol. 146(C), pages 146-154.
    3. Rosalia Diaz‐Carrion & Macarena López‐Fernández & Pedro M. Romero‐Fernandez, 2018. "Developing a sustainable HRM system from a contextual perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1143-1153, November.
    4. Chang Seop Rhee & Sohee Woo & So-Jin Yu & Hyunjung Rhee, 2021. "Corporate Social Responsibility and Sustainable Employability: Empirical Evidence from Korea," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    5. Marlen S. Krause & Nils Droste & Bettina Matzdorf, 2021. "What makes businesses commit to nature conservation?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 741-755, February.
    6. Stephanie Anne Nicole Bedard & Carri Reisdorf Tolmie, 2018. "Millennials' green consumption behaviour: Exploring the role of social media," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1388-1396, November.
    7. María Del Mar Alonso‐Almeida & Josep Llach, 2019. "Socially responsible companies: Are they the best workplace for millennials? A cross‐national analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 238-247, January.
    8. Ying Zhang & Ji Li & Wanxing Jiang & Haomin Zhang & Yanghong Hu & Min Liu, 2018. "Organizational structure, slack resources and sustainable corporate socially responsible performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1099-1107, November.
    9. Toshi H. Arimura & Kazuyuki Iwata & Hajime Katayama & Mari Sakudo, 2021. "Seemingly Unrelated Interventions: Environmental Management Systems in the Workplace and Energy Saving Practices at Home," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 80(4), pages 761-794, December.
    10. Susanne Rank & Francoise Contreras, 2021. "Do Millennials pay attention to Corporate Social Responsibility in comparison to previous generations? Are they motivated to lead in times of transformation? A qualitative review of generations, CSR a," International Journal of Corporate Social Responsibility, Springer, vol. 6(1), pages 1-13, December.
    11. Bilal Afsar & Basheer Al‐Ghazali & Waheed Umrani, 2020. "Retracted: Corporate social responsibility, work meaningfulness, and employee engagement: The joint moderating effects of incremental moral belief and moral identity centrality," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1264-1278, May.
    12. Francesco Rosati & Roberta Costa & Armando Calabrese & Esben Rahbek Gjerdrum Pedersen, 2018. "Employee attitudes towards corporate social responsibility: a study on gender, age and educational level differences," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1306-1319, November.
    13. Clarissa Bohlmann & Leonie Krumbholz & Hannes Zacher, 2018. "The triple bottom line and organizational attractiveness ratings: The role of pro‐environmental attitude," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 912-919, September.
    14. Mehran Nejati & Azadeh Shafaei, 2023. "Why do employees respond differently to corporate social responsibility? A study of substantive and symbolic corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 2066-2080, July.
    15. Austin Chia & Margaret L. Kern, 2021. "Subjective Wellbeing and the Social Responsibilities of Business: an Exploratory Investigation of Australian Perspectives," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 16(5), pages 1881-1908, October.
    16. Christopher J. Waples & Benjamin J. Brachle, 2020. "Recruiting millennials: Exploring the impact of CSR involvement and pay signaling on organizational attractiveness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 870-880, March.
    17. Khawaja Fawad Latif & Aymen Sajjad, 2018. "Measuring corporate social responsibility: A critical review of survey instruments," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1174-1197, November.
    18. Chloé Guillot‐Soulez & Sylvie Saint‐Onge & Sébastien Soulez, 2022. "Green certification and organizational attractiveness: The moderating role of firm ownership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 189-199, January.
    19. Zhong, Xi & Ren, Ge, 2023. "Independent and joint effects of CSR and CSI on the effectiveness of digital transformation for transition economy firms," Journal of Business Research, Elsevier, vol. 156(C).
    20. Wioleta Kucharska & Rafał Kowalczyk, 2019. "How to achieve sustainability?—Employee's point of view on company's culture and CSR practice," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 453-467, March.
    21. Ionica Oncioiu & Emanuela Anton & Ana Maria Ifrim & Diana Andreea Mândricel, 2022. "The Influence of Social Networks on the Digital Recruitment of Human Resources: An Empirical Study in the Tourism Sector," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
    22. Jinsoo Choi & Surawut Permpongaree & Nanhee Kim & Yeeun Choi & Young Woo Sohn, 2020. "The Double-Edged Sword of a Calling: The Mediating Role of Harmonious and Obsessive Passions in the Relationship between a Calling, Workaholism, and Work Engagement," IJERPH, MDPI, vol. 17(18), pages 1-14, September.
    23. María Garrido‐Ruso & Beatriz Aibar‐Guzmán, 2022. "The moderating effect of contextual factors and employees' demographic features on the relationship between CSR and work‐related attitudes: A meta‐analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1839-1854, September.
    24. Maximiano Ortiz-Pimentel & Carlos Molina & Guillermo Armando Ronda-Pupo, 2020. "Bibliometric assessment of papers on generations in management and business journals," Scientometrics, Springer;Akadémiai Kiadó, vol. 125(1), pages 445-469, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zucheng Zhou & Ben Nanfeng Luo & Thomas Li‐Ping Tang, 2018. "Corporate Social Responsibility Excites ‘Exponential’ Positive Employee Engagement: The Matthew Effect in CSR and Sustainable Policy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 339-354, July.
    2. Andrea Pérez & Ignacio Rodríguez del Bosque, 2015. "How Customer Support for Corporate Social Responsibility Influences the Image of Companies: Evidence from the Banking Industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(3), pages 155-168, May.
    3. Mercedes Rubio‐Andrés & María del Mar Ramos‐González & Miguel Ángel Sastre‐Castillo & Ignacio Danvila‐del‐Valle, 2020. "Exploring sustainability, good governance, and social responsibility in small and medium enterprises," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 852-869, March.
    4. Ki‐Hoon Lee & David M. Herold & Ae‐Li Yu, 2016. "Small and Medium Enterprises and Corporate Social Responsibility Practice: A Swedish Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(2), pages 88-99, March.
    5. Emmanuel Lawal & Gökan May & Bojan Stahl, 2017. "The Significance of Corporate Social Disclosure for High‐Tech Manufacturing Companies: Focus on Employee and Community Aspects of Sustainable Development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(4), pages 295-311, July.
    6. Yingyan Wang, 2018. "Commitment to sustainable development: Exploring the factors affecting employee attitudes towards corporate social responsibility‐oriented management," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1284-1292, November.
    7. Selin Türkel & Ebru Uzunoğlu & Melike Demirbağ Kaplan & Beril Akıncı Vural, 2016. "A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(4), pages 228-242, July.
    8. Alwyn Lim & Shawn Pope, 2022. "What drives companies to do good? A “universal” ordering of corporate social responsibility motivations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 233-255, January.
    9. Alexandra ZBUCHEA & Florina PÎNZARU, 2017. "Tailoring CSR Strategy to Company Size?," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 5(3), pages 415-437, September.
    10. Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri, 2018. "Consumer perceptions and corporate social responsibility: what we know so far," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 161-187, June.
    11. Shao‐Chi Chang & Heng‐Yu Chang, 2015. "Corporate Motivations of Product Recall Strategy: Exploring the Role of Corporate Social Responsibility in Stakeholder Engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(6), pages 393-407, November.
    12. Kalina Grzesiuk, 2017. "Communicating a Company’s CSR Activities Through Social Networks: A Theoretical Framework," Annales. Ethics in Economic Life, University of Lodz, Faculty of Economics and Sociology, vol. 20(4), pages 89-104, December.
    13. María del Mar García‐De los Salmones & Andrea Perez, 2018. "Effectiveness of CSR Advertising: The Role of Reputation, Consumer Attributions, and Emotions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 194-208, March.
    14. Andrea Stübner & Svenja Jarchow, 2023. "Family oblige: the link between CSR and succession intention in small and medium family firms," Journal of Business Economics, Springer, vol. 93(3), pages 389-431, April.
    15. Su‐Jung Nam & Hyesun Hwang, 2019. "What makes consumers respond to creating shared value strategy? Considering consumers as stakeholders in sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 388-395, March.
    16. Rong-Tsu Wang, 2013. "Modeling Corporate Social Performance and Job Pursuit Intention: Mediating Mechanisms of Corporate Reputation and Job Advancement Prospects," Journal of Business Ethics, Springer, vol. 117(3), pages 569-582, October.
    17. Laura Broccardo & Elisa Truant & Lèo‐Paul Dana, 2023. "The sustainability orientation in the wine industry: An analysis based on age as a driver," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1300-1313, May.
    18. Santhiya Ramasamy & Karpal S. Dara Singh & Azlan Amran & Mehran Nejati, 2020. "Linking human values to consumer CSR perception: The moderating role of consumer skepticism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1958-1971, July.
    19. Joseph Taylor & Joseph Vithayathil & Dobin Yim, 2018. "Are corporate social responsibility (CSR) initiatives such as sustainable development and environmental policies value enhancing or window dressing?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 971-980, September.
    20. Francesco Rosati & Roberta Costa & Armando Calabrese & Esben Rahbek Gjerdrum Pedersen, 2018. "Employee attitudes towards corporate social responsibility: a study on gender, age and educational level differences," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1306-1319, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:24:y:2017:i:5:p:449-463. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.