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Familiness and market orientation: A stakeholder approach

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  • Cabrera-Suárez, M. Katiuska
  • de la Cruz Déniz-Déniz, Mª
  • Martín-Santana, Josefa D.

Abstract

The basic premise of this article is that the social capital elements of familiness give family firms greater potential for developing a market orientation through three basic elements: the adoption of a stewardship orientation, the development of specific capacities for knowledge management, and the development of a family based brand identity. The literature on market orientation, resource-based view, stakeholder theory and family firms is used to develop a model of market orientation in family firms. The model incorporates the specific features of familiness that influence the cultural and behavioral foundations of market orientation and mediate the relationship between these foundations and the results for the organization.

Suggested Citation

  • Cabrera-Suárez, M. Katiuska & de la Cruz Déniz-Déniz, Mª & Martín-Santana, Josefa D., 2011. "Familiness and market orientation: A stakeholder approach," Journal of Family Business Strategy, Elsevier, vol. 2(1), pages 34-42, March.
    • Handle: RePEc:eee:fambus:v:2:y:2011:i:1:p:34-42
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    2. Neubaum, Donald O. & Dibrell, Clay & Craig, Justin B., 2012. "Balancing natural environmental concerns of internal and external stakeholders in family and non-family businesses," Journal of Family Business Strategy, Elsevier, vol. 3(1), pages 28-37.
    3. Heino, Noora & Tuominen, Pasi & Jussila, Iiro, 2020. "Listed Family Firm Stakeholder Orientations: The Critical Role of Value-creating Family Factors," Journal of Family Business Strategy, Elsevier, vol. 11(4).
    4. Dawson, Alexandra & Mussolino, Donata, 2014. "Exploring what makes family firms different: Discrete or overlapping constructs in the literature?," Journal of Family Business Strategy, Elsevier, vol. 5(2), pages 169-183.
    5. Sheila Ellwood & Javier Garcia-Lacalle, 2015. "The Influence of Presence and Position of Women on the Boards of Directors: The Case of NHS Foundation Trusts," Journal of Business Ethics, Springer, vol. 130(1), pages 69-84, August.
    6. Hanna Górska-Warsewicz & Maciej Dębski & Krystyna Rejman & Wacław Laskowski, 2020. "The Specificity of Family Firms Providing Accommodation Services—The Experience of a Post-Socialist Country 30 Years after the Economic Transformation," Sustainability, MDPI, vol. 12(24), pages 1-21, December.

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