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Stakeholders Management Systems: Empirical Insights from Relationship Marketing and Market Orientation Perspectives

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  • J. Madariaga
  • C. Valor

Abstract

This paper explores the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. These marketing tools may prove useful to manage the relationship with other stakeholders, as has been the case with customers. This study focuses on a sample of Spanish companies representing 43% of listed companies with the largest market capitalization. Given that this is the first time that corporate relationship with stakeholders is analyzed in Spain, a qualitative technique (case analysis) was used. The main conclusion of the study is that most of the participant companies have a reactive position vis-Ã -vis stakeholders management systems. This attitude is reflected in their concern exclusively about ethical indexes managers. Copyright Springer Science+Business Media, Inc. 2007

Suggested Citation

  • J. Madariaga & C. Valor, 2007. "Stakeholders Management Systems: Empirical Insights from Relationship Marketing and Market Orientation Perspectives," Journal of Business Ethics, Springer, vol. 71(4), pages 425-439, April.
    • Handle: RePEc:kap:jbuset:v:71:y:2007:i:4:p:425-439
    DOI: 10.1007/s10551-006-9149-7
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    References listed on IDEAS

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    1. Mele, Domenec, 2004. "Corporate social responsibility in Spain: An overview," IESE Research Papers D/543, IESE Business School.
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    Cited by:

    1. Carmen Valor & Marta de la Cuesta & Beatriz Fernandez, 2009. "Understanding demand for retail socially responsible investments: a survey of individual investors and financial consultants," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(1), pages 1-14, January.
    2. Ivan Hilliard, 2013. "Responsible Management, Incentive Systems, and Productivity," Journal of Business Ethics, Springer, vol. 118(2), pages 365-377, December.
    3. Dima Jamali, 2008. "A Stakeholder Approach to Corporate Social Responsibility: A Fresh Perspective into Theory and Practice," Journal of Business Ethics, Springer, vol. 82(1), pages 213-231, September.
    4. Małgorzata Dzimińska & Justyna Fijałkowska & Łukasz Sułkowski, 2018. "Trust-Based Quality Culture Conceptual Model for Higher Education Institutions," Sustainability, MDPI, vol. 10(8), pages 1-22, July.
    5. Kinias, Ioannis & Chalis, Spyridon & Glyptis, Loukas, 2023. "Family business research: A systematic review and an uncelebrated role of marketing," Journal of Business Research, Elsevier, vol. 162(C).
    6. Lei Wang & Heikki Juslin, 2013. "Corporate Social Responsibility in the Chinese Forest Industry: Understanding Multiple Stakeholder Perceptions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(3), pages 129-145, May.
    7. Vyara Kyurova, 2018. "Relationship Marketing Of Hotel Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 170-176.
    8. Wagner, Marcus, 2015. "The link of environmental and economic performance: Drivers and limitations of sustainability integration," Journal of Business Research, Elsevier, vol. 68(6), pages 1306-1317.
    9. Diego F. Uribe & Isabel Ortiz-Marcos & Ángel Uruburu, 2018. "What Is Going on with Stakeholder Theory in Project Management Literature? A Symbiotic Relationship for Sustainability," Sustainability, MDPI, vol. 10(4), pages 1-23, April.
    10. Francisco José López-Arceiz & Ana José Bellostas-Pérezgrueso & José Mariano Moneva, 2018. "Evaluation of the Cultural Environment’s Impact on the Performance of the Socially Responsible Investment Funds," Journal of Business Ethics, Springer, vol. 150(1), pages 259-278, June.
    11. Muhammad Ikram & Abdul Qayyum & Omer Mehmood & Jahanzaib Haider, 2020. "Assessment of the Effectiveness and the Adaption of CSR Management System in Food Industry: The Case of the South Asian versus the Western Food Companies," SAGE Open, , vol. 10(1), pages 21582440199, January.
    12. Cabrera-Suárez, M. Katiuska & de la Cruz Déniz-Déniz, Mª & Martín-Santana, Josefa D., 2011. "Familiness and market orientation: A stakeholder approach," Journal of Family Business Strategy, Elsevier, vol. 2(1), pages 34-42, March.

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