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Relationship Marketing Of Hotel Business

Author

Listed:
  • VYARA KYUROVA

    (Faculty of Economics, SWU "Neofit Rilski", Blagoevgrad)

Abstract

Under the conditions of constant and unforeseeable market changes, the success of hotel business is guaranteed to a considerable extent by its skill to develop, maintain and improve long-term relations with customers. The application of the customer-orientated approach facilitates the development of relations of mutual trust in clients and complete satisfaction. In this context, the aim of this article is to outline the major problems connected with relationship marketing of hotel business. The research is based on the results of a survey conducted among owners of hotel business.

Suggested Citation

  • Vyara Kyurova, 2018. "Relationship Marketing Of Hotel Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 170-176.
    • Handle: RePEc:neo:journl:v:14:y:2018:i:2:p:170-176
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    References listed on IDEAS

    as
    1. Milena Filipova, 2007. "Customer Relationship Management – Basis For The Increase Of The Competitive Power," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 3(2), pages 29-33.
    2. J. Madariaga & C. Valor, 2007. "Stakeholders Management Systems: Empirical Insights from Relationship Marketing and Market Orientation Perspectives," Journal of Business Ethics, Springer, vol. 71(4), pages 425-439, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    relationship marketing; hotel business; problem.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z39 - Other Special Topics - - Tourism Economics - - - Other

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