Modern concept on the consumer choice as a rational behavior, encouraged by means of sales promotion techniques
his is a brief theoretical survey of the available promotion tools and their application in the contemporary trade business. The application of such tools is a priority for the corporate business and is of increasing importance for the growing number of business formats and sites. The trade techniques are used mainly as a discriminative factor for some trade marks and products in case of minor price differences.
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Volume (Year): (2010)
Issue (Month): 1 ()
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- Rajagopal, 2008. "Point of Sales Promotions and Buying Stimulation in Retail Stores," Marketing Working Papers 2008-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
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INFORMS, vol. 27(1), pages 15-25, 01-02.
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