How can shopping mall management best capture mall image?
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References listed on IDEAS
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- repec:ehu:cuader:15781 is not listed on IDEAS
- Bèzes, Christophe, 2014. "Definition and psychometric validation of a measurement index common to website and store images," Journal of Business Research, Elsevier, vol. 67(12), pages 2559-2578.
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- Bhatnagar, Amit & Syam, Siddhartha S., 2014. "Allocating a hybrid retailer's assortment across retail stores: Bricks-and-mortar vs online," Journal of Business Research, Elsevier, vol. 67(6), pages 1293-1302.
More about this item
KeywordsMall image Access Store atmospheres Price and promotion Cross-category assortment Within-category assortment;
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