IDEAS home Printed from
   My bibliography  Save this article

Modelling Of Marketing Strategies For The Single Markets Vs Marketing Strategy For The Global Market:Case Study Mobiexplore



    (Faculty of Economics University of Split, Croatia)


    (Faculty of Economics University of Split, Croatia)


    (Faculty of Economics University of Split, Croatia)


A successful treating of a single, national, market through new challenges of marketing management is notably different than treating of the global market. The paper provides the case study of Gideon Multimedia, IT firm from Croatia. The company’s main product is mobiExplore, touristic guide platform for mobile phones. The application could be adapted to different marketplaces - global and national, for different countries. Because of different dynamic of the growth of national mobile markets even the global marketing strategy for the mobiExplore applications needs to be adapted to each national case. Establishing of the national strategy needs to be adapted through market research of the local market. The paper argues that customized for UK market mobiExplore solutions has proved correct and intdicate on advantages of the company’s marketing strategies for singl market

Suggested Citation

  • Neven Seric & Maljic Vinko & Mate Perisic, 2010. "Modelling Of Marketing Strategies For The Single Markets Vs Marketing Strategy For The Global Market:Case Study Mobiexplore," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 4(1), pages 63-65, February.
  • Handle: RePEc:pdc:jrpieb:v:4:y:2010:i:1:p:63-65

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Ejermo, Olof & Karlsson, Charlie, 2006. "Interregional inventor networks as studied by patent coinventorships," Research Policy, Elsevier, vol. 35(3), pages 412-430, April.
    2. Müge Ozman, 2006. "Networks and Innovation : A Survey of Empirical Literature," Working Papers of BETA 2006-07, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Marketing; strategies; product; tourism; mobiExplore.;

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pdc:jrpieb:v:4:y:2010:i:1:p:63-65. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jaroslav Holecek). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.