Design, effectiveness and role of visual merchandising in creating customer appeal
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KeywordsVisual merchandising; in-store display; visual sensor appeal; silent communication tool; store layout;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-05-30 (All new papers)
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