Improving Bank Quality Dimensions To Increase Customer Satisfaction
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References listed on IDEAS
- Babakus, Emin & Boller, Gregory W., 1992. "An empirical assessment of the SERVQUAL scale," Journal of Business Research, Elsevier, vol. 24(3), pages 253-268, May.
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Keywordsservice quality; customer satisfaction; importance and performance measures; Romanian banking sector; principal component regression.;
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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