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Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)

Author

Listed:
  • Assist. Erika Kulcsár Ph. D Student

    (University “Babeş-Bolyai” Faculty of Economics and Business Administration Cluj Napoca, Romania)

  • Ec. Zsuzsánna Bokor

Abstract

Consumer’s behavior is the main component of marketing research. Consumer’s behavior is influenced both by cultural factors and social factors and by personal factors. The main purpose of this study is to determine if there are differences between Romanian and Hungarian with respect to the roles the family members assume in the household.

Suggested Citation

  • Assist. Erika Kulcsár Ph. D Student & Ec. Zsuzsánna Bokor, 2010. "Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(15), pages 72-77, November.
  • Handle: RePEc:aio:rteyej:v:1:y:2010:i:15:p:72-77
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    File URL: http://feaa.ucv.ro/RTE/015-9.pdf
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    More about this item

    Keywords

    consumer’s behavior; family; culture; nationality; nonparametric tests;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C14 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Semiparametric and Nonparametric Methods: General

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