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Blog Marketing €“ A Relevent Instrument Of The Marketing Policy

Listed author(s):
  • Stremtan Filimon

    (1 Decembrie 1918 University of Alba Iulia)

  • Achim Moise Ioan

    (1 Decembrie 1918 University of Alba Iulia)

  • Radu Lucian Alexandru
  • Radoviciu Ruxandra

    (1 Decembrie 1918 University of Alba Iulia)

Registered author(s):

    The number of internet users is continuously expanding, and the number of people with apersonal blog is rising in a vertiginous rate from one year to the next. In this context, the BlogMarketing is starting to play an important part within the marketing strategies ofcompanies/organizations/persons. Different aspects of the personal blog are becoming definingelements of the image we are trying to project in the blogosphere. Promotion through the WorldWide Web and advertising through the blog are becoming essential elements of the development andattraction of the potential clients’ interest for products and services offers by a firm, by a non-profitorganization or by a person.

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    Article provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.

    Volume (Year): 2 (2010)
    Issue (Month): 12 ()
    Pages: 1-29

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    Handle: RePEc:alu:journl:v:2:y:2010:i:12:p:29
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