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Шляхи Удосконалення Корпоративної Соціальної Відповідальності В Галузі Лісового Господарства України
[Ways to improve of corporate social responsibility in Ukrainian forestry]

Author

Listed:
  • Irina Martyinenko

    (V. N. Karazin Kharkiv National University)

Abstract

Стаття присвячена аналізу маркетингових технологій корпоративної соціальної відповідальності в сучасних умовах розвитку деревообробної промисловості України з акцентом на необхідність ведення нефінансової звітності. The article analyzes the marketing techniques of corporate social responsibility in the current conditions of the Ukrainian wood industry with an emphasis on the need to conduct non-financial reporting.

Suggested Citation

  • Irina Martyinenko, 2016. "Шляхи Удосконалення Корпоративної Соціальної Відповідальності В Галузі Лісового Господарства України [Ways to improve of corporate social responsibility in Ukrainian forestry]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(2(7)), pages 2.46-2.56, February.
    • Handle: RePEc:pos:journl:7-4
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    File URL: http://pathofscience.org/index.php/ps/article/view/56/99
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    More about this item

    Keywords

    корпоративна соціальна відповідальність; конкурентна перевага; нефінансова звітність; етичні обов’язки; піраміда Керолла; динаміка розвитку; колективний договір; corporate social responsibility; competitive advantage; non-financial reporting; ethical responsibilities; pyramid Carroll; the dynamics of collective bargaining.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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