IDEAS home Printed from https://ideas.repec.org/a/alv/journl/v1y2019i2p120-137.html
   My bibliography  Save this article

Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls

Author

Listed:
  • Djeffel Ouarda

    (Badji Mokhtar University, Annaba (Algeria))

Abstract

This article aims to demystify the steps in the measurement scale design and development in the marketing and management fields, and it presents an overview of the reliability and validity aspects to help researchers to develop appropriate measurement scales and to improve their development process. More specifically, it explains the necessary steps of tool development which includes the conceptual definition in which items are generated and content validation is checked, a Survey management in that Pre-test is conducted, the sample size is determined, and reliability is calculated, next, to reduce the initial item number the exploratory factor analysis is conducted, and internal consistency is examined, finally, the confirmatory factor analysis is used to test the significance of the scale, and to test the convergent and discriminate validity.

Suggested Citation

  • Djeffel Ouarda, 2019. "Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, vol. 1(2), pages 120-137, June.
    • Handle: RePEc:alv:journl:v:1:y:2019:i:2:p:120-137
    DOI: 10.48100/merj.v1i2.34
    as

    Download full text from publisher

    File URL: https://mer-j.com/merj/index.php/merj/article/view/34
    Download Restriction: no
    File URL: https://libkey.io/10.48100/merj.v1i2.34?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Construct; Concept; Measurement Scale; Validity; Reliability;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alv:journl:v:1:y:2019:i:2:p:120-137. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chihab Ilimi (email available below). General contact details of provider: https://edirc.repec.org/data/fedjedz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.