IDEAS home Printed from https://ideas.repec.org/p/zag/wpaper/1906.html
   My bibliography  Save this paper

Analiza stavova roditelja o zdravoj hrani i prehrani djece

Author

Listed:
  • Ružica Brečić

    (Faculty of Economics and Business, University of Zagreb)

  • Anđela Morović

Abstract

Cilj istraživanja je ispitati stavove roditelja o zdravoj hrani. Za potrebe ovog rada primjenjeno je kvantitativno istraživanje putem anketnog upitnika kojeg je ispunilo 104 roditelja. Provedeno istraživanje je pokazalo da roditelji ne percipiraju zdravu hranu neukusnom, da su svjesni vlastitog zdravlja te pri izboru hrane ne daju prioritet okusu nad zdravljem. Smatraju da djelomično imaju kontrolu nad prehranom svoga djeteta te da uglavnom oni donese odluke o tome što će dijete konzumirati. Doprinos rada se očituje u otkrivanju preferencija roditelja pomoću kojih se može prilagoditi ponuda hrane na tržištu, a sve s ciljem da se usvoji veća konzumacija zdrave hrane i sklonost kupnji namirnica s povoljnim utjecajem na zdravlje obitelji.

Suggested Citation

  • Ružica Brečić & Anđela Morović, 2019. "Analiza stavova roditelja o zdravoj hrani i prehrani djece," EFZG Working Papers Series 1906, Faculty of Economics and Business, University of Zagreb.
    • Handle: RePEc:zag:wpaper:1906
    as

    Download full text from publisher

    File URL: http://web.efzg.hr/repec/pdf/Clanak%2019-06.pdf
    File Function: First version, 2019
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    zdrava i nezdrava hrana; stavovi o zdravoj hrani; roditelji; djeca;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zag:wpaper:1906. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: WPS (email available below). General contact details of provider: https://edirc.repec.org/data/fefzghr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.