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Analiza stavova roditelja o zdravoj hrani i prehrani djece

Author

Listed:
  • Ružica Brečić

    (Faculty of Economics and Business, University of Zagreb)

  • Anđela Morović

Abstract

Cilj istraživanja je ispitati stavove roditelja o zdravoj hrani. Za potrebe ovog rada primjenjeno je kvantitativno istraživanje putem anketnog upitnika kojeg je ispunilo 104 roditelja. Provedeno istraživanje je pokazalo da roditelji ne percipiraju zdravu hranu neukusnom, da su svjesni vlastitog zdravlja te pri izboru hrane ne daju prioritet okusu nad zdravljem. Smatraju da djelomično imaju kontrolu nad prehranom svoga djeteta te da uglavnom oni donese odluke o tome što će dijete konzumirati. Doprinos rada se očituje u otkrivanju preferencija roditelja pomoću kojih se može prilagoditi ponuda hrane na tržištu, a sve s ciljem da se usvoji veća konzumacija zdrave hrane i sklonost kupnji namirnica s povoljnim utjecajem na zdravlje obitelji.

Suggested Citation

  • Ružica Brečić & Anđela Morović, 2019. "Analiza stavova roditelja o zdravoj hrani i prehrani djece," EFZG Working Papers Series 1906, Faculty of Economics and Business, University of Zagreb.
  • Handle: RePEc:zag:wpaper:1906
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    More about this item

    Keywords

    zdrava i nezdrava hrana; stavovi o zdravoj hrani; roditelji; djeca;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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