IDEAS home Printed from https://ideas.repec.org/a/abk/jajeba/ajebasp.2019.47.60.html

The Effect of Sponsorship Activities and Consumer-Oriented Activities on Growth Performance

Author

Listed:
  • Miray Çelik
  • Volkan Öngel

Abstract

Sponsorship activities, which mean that an organization should be supported by another institution to promote itself or a product without waiting for monetary provisions, is an important tactical move for companies that want to gain competitive advantage today. The aim of this study is to investigate the effects of sponsorship activities and consumer-oriented activities on the firm's growth performance. The survey method was preferred as a method of measurement and a total of 310 participants were evaluated by using 5-point Likert technique. As a result of the study, it was determined that both sponsorship activities and consumer-oriented activities had a direct and positive effect on the growth performance of the enterprise. It has been observed that companies that allocate budget for sponsorship activities and which shape their activities with consumer feedbacks have a direct impact on their growth performance. The results were interpreted in detail for academicians and senior executives and various suggestions were made for future research.

Suggested Citation

  • Miray Çelik & Volkan Öngel, 2019. "The Effect of Sponsorship Activities and Consumer-Oriented Activities on Growth Performance," American Journal of Economics and Business Administration, Science Publications, vol. 11(1), pages 47-60, October.
    • Handle: RePEc:abk:jajeba:ajebasp.2019.47.60
    DOI: 10.3844/ajebasp.2019.47.60
    as

    Download full text from publisher

    File URL: https://thescipub.com/pdf/ajebasp.2019.47.60.pdf
    Download Restriction: no
    File URL: https://thescipub.com/abstract/ajebasp.2019.47.60
    Download Restriction: no
    File URL: https://libkey.io/10.3844/ajebasp.2019.47.60?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ittner, CD & Larcker, DF, 1998. "Are nonfinancial measures leading indicators of financial performance? An analysis of customer satisfaction," Journal of Accounting Research, John Wiley & Sons, Ltd., vol. 36, pages 1-35.
    2. Hoque, Hafiz & Mu, Shaolong, 2019. "Partial private sector oversight in China's A-share IPO market: An empirical study of the sponsorship system," Journal of Corporate Finance, Elsevier, vol. 56(C), pages 15-37.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wei, Lang & Zhang, Yiling, 2023. "Nonfinancial indicators in identifying stock price crash risk," Finance Research Letters, Elsevier, vol. 52(C).
    2. Dichev, Ilia D. & Qian, Jingyi, 2022. "The benefits of transaction-level data: The case of NielsenIQ scanner data," Journal of Accounting and Economics, Elsevier, vol. 74(1).
    3. Lucianetti, Lorenzo & Chiappetta Jabbour, Charbel Jose & Gunasekaran, Angappa & Latan, Hengky, 2018. "Contingency factors and complementary effects of adopting advanced manufacturing tools and managerial practices: Effects on organizational measurement systems and firms' performance," International Journal of Production Economics, Elsevier, vol. 200(C), pages 318-328.
    4. Smith, Julia A. & England, Claire, 2019. "An ethnographic study of culture and performance in the UK lingerie industry," The British Accounting Review, Elsevier, vol. 51(3), pages 241-258.
    5. Carolyn J. Heinrich & Gerald Marschke, 2010. "Incentives and their dynamics in public sector performance management systems," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 29(1), pages 183-208.
    6. Chan, Kam C. & Li, Guangzi, 2022. "Prior banking relationships and long-term IPO performance," International Review of Economics & Finance, Elsevier, vol. 77(C), pages 123-134.
    7. Raf Orens & Walter Aerts & Denis Cormier, 2010. "Web‐Based Non‐Financial Disclosure and Cost of Finance," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 37(9‐10), pages 1057-1093, November.
    8. Paul J. Coram, 2010. "The effect of investor sophistication on the influence of nonfinancial performance indicators on investors’ judgments," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 50(2), pages 263-280, June.
    9. Eric Cauvin & Pierre-Laurent Bescos, 2005. "Nature Et Caracteristiques Des Informations Utilisees Par Les Entreprises Françaises Dans Le Cadre De Leur Communication Financiere : Une Etude Empirique," Post-Print halshs-00581142, HAL.
    10. A Mukherjee & P Nath & M Pal, 2003. "Resource, service quality and performance triad: a framework for measuring efficiency of banking services," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 54(7), pages 723-735, July.
    11. Ranjani Krishnan, 2019. "Discussion of “Information Asymmetries about Measurement Quality”," Contemporary Accounting Research, John Wiley & Sons, vol. 36(1), pages 72-81, March.
    12. Chiara Mio & Andrea Venturelli, 2013. "Non‐financial Information About Sustainable Development and Environmental Policy in the Annual Reports of Listed Companies: Evidence from Italy and the UK," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(6), pages 340-358, November.
    13. Villalonga, Belen, 2004. "Intangible resources, Tobin's q, and sustainability of performance differences," Journal of Economic Behavior & Organization, Elsevier, vol. 54(2), pages 205-230, June.
    14. Venkatachalam, Mohan & Rajgopal, Shivaram & Kotha, Suresh, 2000. "Does the Quality of Online Customer Experience Create a Sustainable Competitive Advantage for E-Commerce Firms?," Research Papers 1666, Stanford University, Graduate School of Business.
    15. Segerlind, Carin & Eriksson, Kent & Hermansson, Cecilia, 2024. "Long-term impact of increasing customer satisfaction on bank revenue," Working Paper Series 24/9, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance.
    16. Osman Gök & Sinem Peker, 2017. "Understanding the links among innovation performance, market performance and financial performance," Review of Managerial Science, Springer, vol. 11(3), pages 605-631, July.
    17. Brett Trueman & M. H. Franco Wong & Xiao-Jun Zhang, 2001. "Back to Basics: Forecasting the Revenues of Internet Firms," Review of Accounting Studies, Springer, vol. 6(2), pages 305-329, June.
    18. David M. Pooser & Mark J. Browne, 2018. "The Effects of Customer Satisfaction on Company Profitability: Evidence From the Property and Casualty Insurance Industry," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 21(2), pages 289-308, September.
    19. Bénet, Nathalie & Deville, Aude & Raïes, Karine & Valette-Florence, Pierre, 2022. "Turning non-financial performance measurements into financial performance: The usefulness of front-office staff incentive systems in hotels," Journal of Business Research, Elsevier, vol. 142(C), pages 317-327.
    20. Li, Qingyuan & Tsang, Albert & Wu, Qiong & Xiong, Xi, 2025. "ESG rating agencies and investors’ reactions to earnings news," Journal of Contemporary Accounting and Economics, Elsevier, vol. 21(1).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:abk:jajeba:ajebasp.2019.47.60. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jeffery Daniels (email available below). General contact details of provider: https://thescipub.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.