IDEAS home Printed from https://ideas.repec.org/b/wsi/wsbook/11789.html
   My bibliography  Save this book

What Sponsors Want:An Inspirational Guide for Event Marketers

Author

Listed:
  • Mark Harrison

    (The T1 Agency, Canada)

Abstract

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: "Do any corporate sponsors really believe that more logos are what their consumers want?" and, "do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Mark Harrison, 2020. "What Sponsors Want:An Inspirational Guide for Event Marketers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11789, January.
    • Handle: RePEc:wsi:wsbook:11789
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/worldscibooks/10.1142/11789
    Download Restriction: Ebook Access is available upon purchase
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    Sponsorship; Marketing; Sponsorship Sales; Storytelling; Experiential; Entrepreneurship; Business of Sponsorship; What Sponsors Want;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wsbook:11789. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.