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Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis

Author

Listed:
  • Amged Saleh Shkeer

    (Faculty of Economics and Management Science, Universiti Sultan Zainal Abidin, Malaysia.)

  • Zainudin Awang

    (Faculty of Economics and Management Science, Universiti Sultan Zainal Abidin, Malaysia.)

Abstract

One of the most important factors that affect the decision-making process is the Information system (IS) in any given institution. Accordingly, IS in any institution is closely matching the heart role in a human body. The aim of this research is to perform instrument validation through Exploratory Factor Analysis (EFA). The questionnaire used in this study is adapted from two different studies: Bahloul (2011) and Al-Adamat (2015). It consists of of seven sub-constructs; after the questionnaire was distributed, 100 responses were collected to do the EFA. EFA was done for each construct separately. The results show that all of the seven constructs have one component or dimension, The factor loading for every item in each construct is greater than 0.6, Bartlett's Test of Sphericity was less than 0.05 for all the constructs, which is Significant (P-value

Suggested Citation

  • Amged Saleh Shkeer & Zainudin Awang, 2019. "Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 87-97.
    • Handle: RePEc:eco:journ3:2019-06-13
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    References listed on IDEAS

    as
    1. Zainudin Awang & Asyraf Afthanorhan & Mustafa Mamat, 2016. "The Likert scale analysis using parametric based Structural Equation Modeling (SEM)," Computational Methods in Social Sciences (CMSS), "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences, vol. 4(1), pages 13-21, June.
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    Cited by:

    1. Amauche Ehido & Zainudin Awang & Bahyah Abdul Halim & Chukwuebuka Ibeabuchi, 2020. "Establishing Valid and Reliable Measures for Organizational Commitment and Job Performance: An Exploratory Factor Analysis," International Journal of Social Sciences Perspectives, Online Academic Press, vol. 7(2), pages 58-70.
    2. Ananthan Munisamy & Sheerad Sahid & Muhammad Hussin, 2022. "Socioeconomic Sustainability for Low-Income Households: The Mediating Role of Financial Well-Being," Sustainability, MDPI, vol. 14(15), pages 1-21, August.
    3. Julita Szlachciuk & Olena Kulykovets & Maciej Dębski & Adriana Krawczyk & Hanna Górska-Warsewicz, 2022. "The Shopping Behavior of International Students in Poland during COVID-19 Pandemic," IJERPH, MDPI, vol. 19(18), pages 1-19, September.
    4. Manal Mustafa Dehisat & Zainudin Awang, 2020. "Exploring Items and Developing Instrument for Measuring Organizational Performance among Small Medium Enterprises in Jordan," International Review of Management and Marketing, Econjournals, vol. 10(6), pages 51-57.

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    More about this item

    Keywords

    Exploratory Factor Analysis; Marketing Information System; Decision-Making Process; Information technology;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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