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The Role of Eco-Education in Shaping Consumer Behavior towards Green Purchasing

Author

Listed:
  • Cheng-Wen Lee
  • San-Jung Peng
  • Jan-Yan Lin

Abstract

Adopting environment-friendly shopping habits is a powerful way to reduce pollution and protect our planet. Education plays a critical role in encouraging consumers to embrace eco-friendly behaviors and make a positive impact. As the world becomes increasingly concerned about climate change, more and more companies are being urged to prioritize sustainability. Plastic pollution is a pressing issue exacerbated by the COVID-19 pandemic. The majority of plastic waste generated worldwide is produced in Asia, making Taiwan a valuable case study for environmental action. To investigate the impact of environmental education on pro-environmental behavior, our study explores how attitudes, knowledge, and intentions have changed as a result of a specific program. We utilized a quantitative methodology and data-gathering tools to survey 235 Taiwanese participants from March 1 to April 30, 2023. Our findings may offer valuable insights, suggest avenues for further research, and have important theoretical and practical implications. JEL classification numbers: C12, D12, D69.

Suggested Citation

  • Cheng-Wen Lee & San-Jung Peng & Jan-Yan Lin, 2024. "The Role of Eco-Education in Shaping Consumer Behavior towards Green Purchasing," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(1), pages 1-9.
    • Handle: RePEc:spt:admaec:v:14:y:2024:i:1:f:14_1_9
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D69 - Microeconomics - - Welfare Economics - - - Other

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