IDEAS home Printed from https://ideas.repec.org/a/vrs/seejeb/v15y2020i1p1-13n1.html
   My bibliography  Save this article

Role of Trust in Adopting Consumer Social Responsible Behaviour in the Context of Water Use in Domestic Households

Author

Listed:
  • Caspers Cornelis G.W.

    (MSc, PhD Candidate, School of Economics and Business, University of Sarajevo)

Abstract

The central theme in this article is Consumer Social Responsibility (CnSR) in the context of sustainable water consumption at home. In this paper, a conceptual SEM model will be tested based on the Theory of Planned Behaviour. This model focuses on the role of trust mediated by CnSR attitude, in influencing water conservation behaviour. Using a sample of 493 respondents, SEM analysis results show that trust in water companies and general trust disposition have significant effect on CnSR attitude. Attitude is approached via environmental, economic and social angle, covering three (triple) mentioned domains of sustainability each with an associated minimum (bottom) required level (line) also known as the Triple Bottom Line (TBL).

Suggested Citation

  • Caspers Cornelis G.W., 2020. "Role of Trust in Adopting Consumer Social Responsible Behaviour in the Context of Water Use in Domestic Households," South East European Journal of Economics and Business, Sciendo, vol. 15(1), pages 1-13, June.
    • Handle: RePEc:vrs:seejeb:v:15:y:2020:i:1:p:1-13:n:1
    DOI: 10.2478/jeb-2020-0001
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/jeb-2020-0001
    Download Restriction: no
    File URL: https://libkey.io/10.2478/jeb-2020-0001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    2. Ping, Robert Jr., 2004. "On assuring valid measures for theoretical models using survey data," Journal of Business Research, Elsevier, vol. 57(2), pages 125-141, February.
    3. Gefen, David & Straub, Detmar W., 2004. "Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services," Omega, Elsevier, vol. 32(6), pages 407-424, December.
    4. Robert Caruana & Andreas Chatzidakis, 2014. "Consumer Social Responsibility (CnSR): Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR”," Journal of Business Ethics, Springer, vol. 121(4), pages 577-592, June.
    5. Nicolás C. Bronfman & Pamela C. Cisternas & Esperanza López-Vázquez & Cristóbal De la Maza & Juan Carlos Oyanedel, 2015. "Understanding Attitudes and Pro-Environmental Behaviors in a Chilean Community," Sustainability, MDPI, vol. 7(10), pages 1-20, October.
    6. Scott Vitell, 2015. "A Case for Consumer Social Responsibility (CnSR): Including a Selected Review of Consumer Ethics/Social Responsibility Research," Journal of Business Ethics, Springer, vol. 130(4), pages 767-774, September.
    7. Gilg, Andrew & Barr, Stewart, 2006. "Behavioural attitudes towards water saving? Evidence from a study of environmental actions," Ecological Economics, Elsevier, vol. 57(3), pages 400-414, May.
    8. Mark Pigors & Bettina Rockenbach, 2016. "Consumer Social Responsibility," Management Science, INFORMS, vol. 62(11), pages 3123-3137, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fernanda Leão Ramos & Jorge Brantes Ferreira & Angilberto Sabino de Freitas & Juliana Werneck Rodrigues, 2018. "The Effect of Trust in the Intention to Use m-banking," Brazilian Business Review, Fucape Business School, vol. 15(2), pages 175-191, March.
    2. Mäenpää, Katariina & Kale, Sudhir H. & Kuusela, Hannu & Mesiranta, Nina, 2008. "Consumer perceptions of Internet banking in Finland: The moderating role of familiarity," Journal of Retailing and Consumer Services, Elsevier, vol. 15(4), pages 266-276.
    3. Jie Lv & Cong Cao & Qianwen Xu & Linyao Ni & Xiuyan Shao & Yangyan Shi, 2022. "How Live Streaming Interactions and Their Visual Stimuli Affect Users’ Sustained Engagement Behaviour—A Comparative Experiment Using Live and Virtual Live Streaming," Sustainability, MDPI, vol. 14(14), pages 1-18, July.
    4. Benedikt Berger & Martin Adam & Alexander Rühr & Alexander Benlian, 2021. "Watch Me Improve—Algorithm Aversion and Demonstrating the Ability to Learn," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 63(1), pages 55-68, February.
    5. Hsiu-Hua Chang, 2017. "Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand Loyalty," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 167-191, August.
    6. Timm Teubner & Marc T. P. Adam & Florian Hawlitschek, 2020. "Unlocking Online Reputation," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 62(6), pages 501-513, December.
    7. Juan F. Tavera Mesías & Juan C. Sánchez Giraldo & Bernardo Ballesteros Díaz, 2011. "Aceptación del E-Commerce en Colombia: un estudio para la ciudad de Medellín," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
    8. Matej Kovač & Vesna Žabkar, 2020. "Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 9-25.
    9. Lu, Baozhou & Yi, Xiaoyang, 2023. "Institutional trust and repurchase intention in the sharing economy: The moderating roles of information privacy concerns and security concerns," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    10. Urša Golob & Klement Podnar & Mateja Kos Koklič & Vesna Zabkar, 2019. "The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 416-423, March.
    11. Miguens, Maria Jesús López & González-Vázquez, Encarnación & Turnes, Paloma Bernal, 2014. "Escala multinível e multidimensional para confiança on-line," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 54(2), March.
    12. Nasser Hamidi & Tahmineh Torabi Rad & Alireza Jahany, 2012. "Evaluation Of Factors Influencing Tendency Towards E- Banking In Bank Customers," Far East Journal of Marketing and Management, Far East Research Centre, vol. 2(3), pages 25-42, August.
    13. Rajković, Borislav & Đurić, Ivan & Zarić, Vlade & Glauben, Thomas, 2021. "Gaining trust in the digital age: The potential of social media for increasing the competitiveness of small and medium enterprises," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(4).
    14. Cao, XinYu & Mokhtarian, Patricia L, 2005. "The Intended and Actual Adoption of Online Purchasing: A Brief Review of Recent Literature," Institute of Transportation Studies, Working Paper Series qt095934s0, Institute of Transportation Studies, UC Davis.
    15. Jin-Myong Lee & Hyo-Jung Kim & Jong-Youn Rha, 2017. "Shopping for Society? Consumers’ Value Conflicts in Socially Responsible Consumption Affected by Retail Regulation," Sustainability, MDPI, vol. 9(11), pages 1-15, October.
    16. Janice C. Sipior & Burke T. Ward, 2008. "Trust, privacy, and legal protection in the use of software with surreptitiously installed operations: An empirical evaluation," Information Systems Frontiers, Springer, vol. 10(1), pages 3-18, March.
    17. Faqih, Khaled M.S., 2022. "Internet shopping in the Covid-19 era: Investigating the role of perceived risk, anxiety, gender, culture, and trust in the consumers’ purchasing behavior from a developing country context," Technology in Society, Elsevier, vol. 70(C).
    18. Theresa E. Miedema, 2018. "Consumer Protection in Cyber Space and the Ethics of Stewardship," Journal of Consumer Policy, Springer, vol. 41(1), pages 55-75, March.
    19. Rahimah, Anni & Khalil, Shadab & Dang, Huu Phuc & Ming-Sung Cheng, Julian, 2020. "The terror of death and consumers’ sustainability attitudes," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    20. Yubao Cui & Luca Cacciolatti & Patrick Woock & Yinghua Liu & Xuehe Zhang, 2016. "A Qualitative Exploratory Investigation on the Purchase Intention of Consumers Affected by Long-term Negative Advertising: A Case from the Chinese Milk Sector," Economia agro-alimentare, FrancoAngeli Editore, vol. 18(3), pages 263-282.

    More about this item

    Keywords

    Sustainability; Triple Bottom Line; CnSR; Water Sector; SEM; Theory of Planned Behaviour; Trust;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:seejeb:v:15:y:2020:i:1:p:1-13:n:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.