Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
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References listed on IDEAS
- Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
- Morton Deutsch, 1958. "Trust and suspicion," Journal of Conflict Resolution, Peace Science Society (International), vol. 2(4), pages 265-279, December.
- Hosmer, LaRue Tone, 1994. "Why Be Moral? A Different Rationale for Managers," Business Ethics Quarterly, Cambridge University Press, vol. 4(02), pages 191-204, April.
- Remus, William, 1986. "Graduate students as surrogates for managers in experiments on business decision making," Journal of Business Research, Elsevier, vol. 14(1), pages 19-25, February.
More about this item
KeywordsTrust World Wide Web Electronic commerce Trust scales Predictability Ability Integrity Benevolence Familiarity Disposition to trust Social presence;
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