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Customer attitudes towards buying e-books: Perspectives from a Romanian publishing house

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  • Vlad Rosca

Abstract

The research is built around one single survey question that lies at its core, namely whether the prospects of a public sector publishing house would like to buy and download books directly from the house`s website. Results indicate a strong modification of customer behavior within the boundaries of a digitalized economy. At least on paper, "brick-and-mortar" goods seem to loose their pace, whereas intelligent devices open new consumption opportunities. Such aspects are being presented in the first part of the research, which also attempts to present a definition of e-books, for better understanding the Methodology and Results section. This former one looks at the survey itself, whereas the paper concludes with a Discussions section that tries to establish a link to the third sector of the economy and, finally, presents the limitations of the article.

Suggested Citation

  • Vlad Rosca, 2015. "Customer attitudes towards buying e-books: Perspectives from a Romanian publishing house," Journal of Community Positive Practices, Catalactica NGO, issue 4, pages 105-111.
    • Handle: RePEc:cta:jcppxx:4157
    as

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    File URL: http://jppc.ro/index.php/jppc/article/download/298/266
    File Function: First version, 2015
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    References listed on IDEAS

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    1. Corina CACE & Sorin CACE & Victor NICOLAESCU, 2011. "The Social Programs run by the Romanian Orthodox Church During the Period of the Economic Crisis (English version)," Revista de cercetare si interventie sociala, Editura Lumen, Department of Economics, vol. 35, pages 28-45, December.
    2. Alemayehu Molla & Paul S. Licker, 2004. "Maturation Stage of eCommerce in Developing Countries: A Survey of South African Companies," Information Technologies and International Development, MIT Press, vol. 2(1), pages 89-98.
    3. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    4. Matthew Militello & Francisco Guajardo, 2013. "Virtually speaking: How digital storytelling can facilitate organizational learning," Journal of Community Positive Practices, Catalactica NGO, issue 2, pages 80-91.
    5. Aytekin Firat & Kemal Y. Kutucuoglu & Isil Arikan Saltik & Ozgur Tuncel, 2013. "Consumption, consumer culture and consumer society," Journal of Community Positive Practices, Catalactica NGO, issue 1, pages 182-203.
    6. Mariana Stanciu, 2012. "Positive practices in reorganising the consumption patterns," Journal of Community Positive Practices, Catalactica NGO, issue 3, pages 556-570.
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    Cited by:

    1. Anika Kapoor & Devendra Pratap Singh, 2021. "Technological solutions to encourage civic engagement in urban planning: experts’ perspectives," Journal of Community Positive Practices, Catalactica NGO, issue 4, pages 34-47.

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