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‘From technology adoption to consumption’: Effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction

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  • Yousaf, Anish
  • Mishra, Abhishek
  • Gupta, Anil

Abstract

Despite the increasing usage of fitness applications, there is a dearth of research examining how expectations from fitness applications impact people's post-adoption consumption and health satisfaction. A novel research framework, spanning across pre- and post-adoption phases and involving a two-stage data collection, is proposed with additional contextual variables like technology self-efficacy, user-interface quality and perceived privacy, playing an important role in determining the continual usage for fitness applications and subsequent health satisfaction, shaped through pre-adoption expectations. Results of this work, conducted in India, not only enable an extension of the traditional adoption and post-adoption theories into the realm of fitness applications but also provide practitioners with guidance for developing fitness applications that enhance post-adoption engagement.

Suggested Citation

  • Yousaf, Anish & Mishra, Abhishek & Gupta, Anil, 2021. "‘From technology adoption to consumption’: Effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  • Handle: RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002216
    DOI: 10.1016/j.jretconser.2021.102655
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