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The New Key of Competitive Advantage in Business

Author

Listed:
  • Dana Adriana LupÈ™a-Tătaru

    (Transilvania University of Brașov)

Abstract

Given the new knowledge economy, competitive environment, the rise of the new technologies and also the new instruments for marketing and management – from social media to software, from chatbots to ERP – every business has to understand that adjusting to the new conditions is vital not only to survive, but to have a competitive advantage. Using the new strategies and trends for communication is actually the key of a business development and the key to competitive advantage. In this paper, the author explores the nature of a communication strategy in the context of social media, briefly summarize the process followed in developing a communication strategy for a small business and share lessons learned useful to others involved in strategic planning efforts.

Suggested Citation

  • Dana Adriana LupÈ™a-Tătaru, 2019. "The New Key of Competitive Advantage in Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 515-518, December.
    • Handle: RePEc:ovi:oviste:v:xix:y:2019:i:2:p:515-518
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    More about this item

    Keywords

    competitive advantage; communication; strategy; new economy;
    All these keywords.

    JEL classification:

    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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