IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to save this article

Ethics And Commercial Communication

Listed author(s):
  • Flaviu MEGHISAN

    (University of Pitesti, Romania)

Registered author(s):

    The modern economic science was built around the concept of efficiency. In economy the notion of equality is strongly correlated with the notion of balance, such as the market balance when the demand equals the offer. In a broader view, the economy cannot contribute to a reflection on equity unless it re-became a moral and political science or even a philosophical economy. At present, when there is an effervescence of international transactions, we all adulate the need for morality. Everyday, all around the world, regular people are affected by the costs of ethical issues. The profit and social responsibility do not exclude reciprocally. The social value of a company is given by the well-being and the work-places generated, by the products and services offered to the consumers at a fair price in correlation with the quality. The sentimental value represents the value that a person is giving to a good, based on feelings and emotions and not on monetary values. In many cases the passions and the interests are more powerful than the moral value that animates us. A lot of commercials, if they are to say the truth, would recognize that, for them, not the clients are important but the profits.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://mnmk.ro/documents/2014_X2/14-16-2-14.pdf
    Download Restriction: no

    Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Management and Marketing Journal.

    Volume (Year): XII (2014)
    Issue (Month): 2 (November)
    Pages: 268-279

    as
    in new window

    Handle: RePEc:aio:manmar:v:xii:y:2014:i:2:p:268-279
    Contact details of provider: Postal:
    Str. A.I. Cuza nr. 13, Craiova

    Phone: 004 0251 411317
    Fax: 004 0251 411317
    Web page: http://feaa.ucv.ro/
    Email:


    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as
    in new window


    1. John Tsalikis & Bruce Seaton & Tiger Li, 2008. "The International Business Ethics Index: Asian Emerging Economies," Journal of Business Ethics, Springer, vol. 80(4), pages 643-651, July.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:xii:y:2014:i:2:p:268-279. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Catalin Barbu)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.