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Ethics And Commercial Communication

Author

Listed:
  • Flaviu MEGHISAN

    (University of Pitesti, Romania)

Abstract

The modern economic science was built around the concept of efficiency. In economy the notion of equality is strongly correlated with the notion of balance, such as the market balance when the demand equals the offer. In a broader view, the economy cannot contribute to a reflection on equity unless it re-became a moral and political science or even a philosophical economy. At present, when there is an effervescence of international transactions, we all adulate the need for morality. Everyday, all around the world, regular people are affected by the costs of ethical issues. The profit and social responsibility do not exclude reciprocally. The social value of a company is given by the well-being and the work-places generated, by the products and services offered to the consumers at a fair price in correlation with the quality. The sentimental value represents the value that a person is giving to a good, based on feelings and emotions and not on monetary values. In many cases the passions and the interests are more powerful than the moral value that animates us. A lot of commercials, if they are to say the truth, would recognize that, for them, not the clients are important but the profits.

Suggested Citation

  • Flaviu MEGHISAN, 2014. "Ethics And Commercial Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 268-279, November.
  • Handle: RePEc:aio:manmar:v:xii:y:2014:i:2:p:268-279
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    File URL: http://mnmk.ro/documents/2014_X2/14-16-2-14.pdf
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    References listed on IDEAS

    as
    1. John Tsalikis & Bruce Seaton & Tiger Li, 2008. "The International Business Ethics Index: Asian Emerging Economies," Journal of Business Ethics, Springer, vol. 80(4), pages 643-651, July.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    economy; efficiency; ethics; social value of a company; commercial communication;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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