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Leadership Communication- An Efficient Way To Motivate Human Capital

Listed author(s):
  • Nicoleta Valentina FLOREA

    (Valahia University of Targoviste)


    (Valahia University of Targoviste)

Registered author(s):

    Creating an appealing, a satisfaying, and a motivating work environment, employees will perceive these organizations more challenging, ethical responsible, economic and social supportive, more communicative and opened, and employees will work better and will be more involved in obtaining results. Organizations and its leadership may use financial and non-financial ways to motivate its employees in order to obtain performance and achieve its objectives. But, when incentive motivation is inadequate, non-financial motivation, such as: better communication, active listening, and feedback, or promotion, better career plans, and work groups, will encourge and motivate better its employees. In this paper we will show the importance of leadership communication in obtaining employees’ performance, by implementing a research and a model of a communication plan. We will also show that using better communication practices the leadership will improve workplace performance and satisfaction.

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    Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Management and Marketing Journal.

    Volume (Year): XIV (2016)
    Issue (Month): 1 (May)
    Pages: 101-117

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    Handle: RePEc:aio:manmar:v:xiv:y:2016:i:1:p:101-117
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    1. Nicoleta Valentina FLOREA, 2011. "Using Branding To Attract, Recruit, And Retain Talented Staff," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 283-297, November.
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