Telecom Branding in Pakistan: Network Coverage or Value Added Services
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- Siddiqui, Dr. Kamran Ahmed & Ali, Mazhar & Sarki, Irshad Hussain & Khuhro, Rafique Ahmed, 2015. "Telecom Branding in Pakistan: Network Coverage or Value Added Services," MPRA Paper 72709, University Library of Munich, Germany.
References listed on IDEAS
- Singfat Chu & Hean Keh, 2006. "Brand value creation: Analysis of the Interbrand-Business Week brand value rankings," Marketing Letters, Springer, vol. 17(4), pages 323-331, December.
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More about this item
Keywords
Telecom; Mobile Phone; Services; Branding; Marketing; Pakistan;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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