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Dimensions of Real and Virtual Consumer Experiences

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  • Katarzyna Dziewanowska

    (University of Warsaw, Faculty of Management)

Abstract

The purpose of this paper is to present the extended literature review on consumer experiences in online and offline shopping environment leading to identification of key dimensions of consumer experiences and providing an overview of current state of research in the identified areas. The paper begins with a brief introduction to the experience economy as a concept and to how consumer experiences are defined and understood. In the second part of the paper, theoretical and empirical research on models and measurement tools of consumer experiences in the shopping context is presented and discussed. The last section of the paper presents selected studies on consumer shopping experiences in online and offline retail context in each of previously defined dimensions.

Suggested Citation

  • Katarzyna Dziewanowska, 2015. "Dimensions of Real and Virtual Consumer Experiences," Faculty of Management Working Paper Series 42015, University of Warsaw, Faculty of Management.
    • Handle: RePEc:sgm:fmuwwp:42015
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    File URL: http://www.wz.uw.edu.pl/portaleFiles/5630-Faculty%20of%20M/WP/9_2015_Dziewanowska_kor2.pdf
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    References listed on IDEAS

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    Cited by:

    1. Pelau Corina & Barbul Maria, 2021. "Consumers’ perception on the use of cognitive computing," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 15(1), pages 639-649, December.
    2. Dacko, Scott G., 2017. "Enabling smart retail settings via mobile augmented reality shopping apps," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 243-256.
    3. Skorek Monika, 2016. "Attitudes of Polish Consumers Toward Experiential Marketing," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(4), pages 109-124, December.

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    More about this item

    Keywords

    consumer; experience; ecperience economy; dimensions; models; store; shopping; online; offline; real; virtual;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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